Over 3+ years' of an international experience in PR, media, research and advertising agencies. Always keen to explore new, thriving opportunities to take my career to the next level.
Professional skills include:
- Journalism/Media/Public Relations (PR) - consumer practice (brands/FMCG) / IT clients
- CEE media knowledge/ UK media knowledge
- An outstanding research and analytical skills. PR industry's softwares: Cision, Brandwatch, Sysmos, Adword, Google Analytics
- Media planning/Media strategy [Poland/UK market]
- Strategy and planning
- Event management
- Social media knowledge (SEM)
- Digital marketing skills [SEO knowledge/Link-building knowledge [online PR], branding, content marketing, PPC (pay-per-click),
- Digital advertising
Work history
Freelance Content DeveloperMavens of London
London, United KingdomFreelance
Writing, editing and proofreading commercial content to localise selected FMCG brand on the local market and to succesfully reach Polish-speaking audiences. Key project involved: Unilever's Cleanipedia website (FMCG brand). Brands that I've succesfully localised on the Polish market: Surf brand - content writing and link-building.
P
P
CEOPR Insight
London, United KingdomFreelance
WE CARE.THEY TALK. Please follow us on Twitter: @_PR_Insight
PR Insight is a PR and digital marketing agency specialising in a data-driven content to bridge the gap between journalism and public relations. PR Insight helps UK and Polish clients by providing comprehensive market insights, media/brand monitoring and PR outreach to enhance our clients' press and online visibility. As the result we are able to secure top-tier coverage across the UK and Poland. We help organisations grow by giving them the intelligence they need to make effective decisions in Poland and in the UK.
In August 2016, Karolina has set up own agency - PR Insight [self employed]. Karolina's areas of expertise involve media monitoring, content writing and in-depth market research for the UK's clients such as consulting companies (e.g. Aphaia), media intelligence agencies (e.g. Gorkana, Cision) and marketing/advertising clients (e.g. Mavens of London). Her expertise also involve PR/media planning, digital marketing, copywriting, link-building, SEO, content writing and content localisation on the Polish market, mostly for UK commercial and FMCG brands. In November 2018, Karolina has moved to London to further expand on the UK/PL market relations and vice versa.
+ Show more
Skills
- Communication
- Marketing
- Advertising
- Marketing Strategy
- Public Relations
- Communications
- Strategy
- Social Media Marketing
- Copywriting
- Brand Marketing