Kassy Cho
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Kassy Cho

Journalist, Social & Audience StrategistLondon, United Kingdom
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Kassy Cho
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Kassy Cho

Journalist, Social & Audience StrategistLondon, United Kingdom
About me
Kassy Cho is an award-winning journalist and audience and social strategist. She is the founder and editor-in-chief of Almost, an Instagram-first media outlet focused on world news stories for young people. She was previously an Audience Development Editor at QuickTake by Bloomberg and BuzzFeed News, where she made the @world Instagram – which she single-handedly ran – the fastest growing news account on Instagram in 2018. Innovating an Instagram-first strategy to grow the BuzzFeed World brand across digital platforms, she grew @world organically by more than 1,500%, from 50,000 followers to more than 785,000 followers, in just over a year. Her work on @world led to her partnership with Instagram for International Women’s Day 2019. She was awarded both the Silver and People’s Choice Lovie Award in 2019 for Best Use of Stories for her “#WCW: Badass Women You Should Know About” story series on @world. Kassy is known for her reporting on tech and online culture in Asia Pacific and is responsible for popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West. She has worked with companies including Amnesty International, Channel 4 News, Human Rights Watch, Flo, Wateraid, Coconuts, Doha Debates, The Society of Publishers in Asia and more.
Projects
  • @world Instagram
    @world InstagramI single-handedly run the BuzzFeed @world Instagram, the fastest growing news account on the platform in 2018.
  • #WCW: Badass Women You Should Know About This Week
    #WCW: Badass Women You Should Know About This WeekI developed and executive produce “#WCW: Badass Women You Should Know About This Week," the flagship story series on the BuzzFeed @world Instagram.
  • Four Generations Challenge
    Four Generations ChallengeI reported on and popularised the Four Generations Challenge meme on Douyin.
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Work history
    F
    F
    Content StrategistFlo
    London, United KingdomFreelance
    A
    A
    Audience StrategistAmnesty International
    London, United KingdomFreelance
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Skills
  • Audience Development
  • Social Media
  • Journalism
  • Video Production
  • Producing
  • Editing
  • Copywriting
  • Content Translation
  • Content Strategy
Education
    U
    U
    BA Communication StudiesUniversity of California, Los Angeles
     - Los Angeles, United States
Awards
    W
    W
    Rising Star in Digital (Shortlist)WeAreTheCity
    The Lovie Awards logo
    The Lovie Awards logo
    Best Use of Stories, Silver + People's ChoiceThe Lovie Awards