Kat Smith

Kat Smith

Product & Graphic DesignerLondon, United Kingdom
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Kat Smith

Kat Smith

Product & Graphic DesignerLondon, United Kingdom
About me
I am a multi-disciplined product designer with experience working both agency and client-side. I've worked with multiple tech startups in a variety of fields, helping them translate their vision into a user experience that’s concise and engaging. I especially enjoy creating beautiful and accessible products, building brand identities and visual systems that speak to client and user alike, my passion for illustration is an important tool in that process. I'm an advocate for social change and have been volunteering my skills to worthy initiatives for over a decade. We do not have to settle for the status quo, as individuals or as a species. I believe that the right product or idea, crafted and executed well, can make a genuine difference in the world.
Projects
  • H&F Circles branding
    H&F Circles brandingBrand design for H&F Circles, an online magazine created to raise awareness of businesses and community initiatives within the Hammersmith & Fulham borough. The circular mark was inspired by the curve of the river Thames to communicate unity and connection. The colour palette was based on the 4 tube lines running through the borough: Circle, Hammersmith & City, Picadilly and District lines.
Projects credited in
  • H&F Circles
    H&F CirclesA platform aiming to strengthen the resilience and cohesiveness of the Hammersmith & Fulham community during the Covid-19 crisis and beyond, by providing relevant practical information, as well as inspiring celebratory stories of our local heroes.
Work history
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    Head of Product & DesignH&F Circles
    London, United KingdomPart Time
    H&F Circles was formed as a response to the COVID-19 pandemic crisis. An online magazine run by and for the local residents of Hammersmith & Fulham, H&F Circles mission is to strengthen the resilience of our community by supporting residents with inspiring, positive, and people-centric content and practical information to help them get through the crisis and beyond and to foster the community spirit we’re now seeing. I met founder Katia Hérault through our local mutual aid Whatsapp group and was eager to volunteer my skills towards such a great initiative. I was responsible for the branding and put together a bespoke Wix website to house the inspiring content and high-quality content being created by a talented team of videographers, producers and writers.
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    Head of Product & DesignPick Media Ltd
    London, United KingdomFull Time
    I've been the brand and product designer for Pick Media's family B2B and B2B products for five years. pickmypostcode.com is the UK's biggest free daily prize draw funded by advertising and surveys with a membership of over 2.5 million. In 2018 we launched our B2B offering, findoutnow.co.uk, a micro survey and consumer insight platform delivering up to 100,000 responses a day from the Pick my Postcode audience. I'm proud to work alongside a small team of multi-disciplined, curious individuals brimming with ideas, who aren't afraid to experiment. This is especially important in any business that is sensitive to any disruption within the ad tech industry, hello GDPR!
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Skills
  • Product Design
  • Illustration
  • Brand Design
  • Graphic Design
  • Video
  • UI Design
Education
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    BAThames Valley University
    London, United Kingdom
    Digital Arts + Sound & Music Recording
Awards
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    Inclusive Design ChallengeDBA - Design Business Association
    Sage & Onions - A communications project aimed at encouraging people of all ages to trade their time and skills with each other and develop community networks. The judges described it as, ‘A witty and vibrant piece of communication design that gives local bartering a brand identity and national profile.’ They added, ‘It has a high likelihood of implementation because it is scaleable and based on longstanding community networking and skill-sharing models.’ - Design Week