A versatile strategist - equally fluent in analytics and research, as in creative planning, conceptualization, and leadership.
Hailing from a rich planning background, trained and acknowledged in some of the most respected and highly demanding strategic & creative teams.
Extensive agency experience on both local and regional accounts, and a vibrant portfolio including leading brands and market challengers.
Inspired by challenges of new ventures, fast growing media fragmentation and increasingly demanding consumer cultures.
Key Expertise
Brand and Communication Strategy | Creative Planning | Content Strategy | Brand & Portfolio Architecture | Branding & Development | Consumer Research & Competitive Analysis | Trendspotting
Projects credited in
- L’AVENTURE EN PRIMITIVANCEThe groundwork for a new luxury skincare brand that grasps only the pure, simple power of traditionally used botanicals from Dalmatian climate. Inspired by travel only possible through memories of childhood, poetry, literature, film, and chansons, Primitivance is all about the return of the elementary, natural, simple and elegant elements without giving up the benefits of a contemporary way of life. The wisdom of the primitive, experience of the pure, bottled.
- PROSTORIA / Furniture companyDesign & comms concept proposal for product brochure. | Dream Sculptures. | By Prostoria. | Unrealised. |
- KEIN x KEINKein x Kein is a creative brand development concept born from a thoughtful exploration of clean, basic forms. In order to emphasize simplicity, sophisticated taste, and purity of the brand, we decided to experiment and challenge the established identity standards in fashion industry design. The result is a somewhat “raw”, garage look: Simple, effective logo and packaging were designed to match a fashion apparel brand’s elegance and powerful business statement.
- STRELAARCHITECTURAL VISUALISATION Strela is a creative studio that specializes in portraying unbuilt architecture.We shot the arrow of time and space. Name, Logo and Typography developed for STRELA, Architectural Visualization Studio.
- RAJ WINERYRAJ WINERY is a newly established, family owned winery in a famous wine region of Rajac, Eastern Serbia. Our task was to develop the entire visual identity system and packaging that reveals earthy, rustic persona of the brand, and emphasizes the nature of handcrafted wines that reflect the finest terroirs.
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Skills
- Brand Strategy
- Creative Planning
- Brand Architecture
- Transmedia Development
- Advertising Communications
- Brand Management
- Brand Analysis
- Competitive Analysis
- Consumer Trends
- Analysis and Research