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Kate Bednarska

Senior Account Manager

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  • LevelMid Level
  • LocationWarsaw, Poland
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProject Manager - Media Planner - Senior Account Manager


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About me

I am a flexible and experienced Media Planner & Project Manager with excellent time management skill. I combine a passion for mobile technology with retailer experience and the ability to lead the people. My co-workers describe me as a positive and inspiring person with good motivation skills. I used to work as a front man whilst also being capable of being a team member. Creative, looking for solutions, strongly motivated to improve herself in every field. Excellent public speaker.

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  • Media Planning
  • Media Buying
  • Project Manaement
  • Mobile Advertising
  • Mobile Applications
  • Digital Publishing
  • Augmented Reality
  • HR Recruitment
  • New Business
  • Sales

Work history


Senior Account Manager


Sep 2016 - Mar 2017
  • Warsaw, Poland
  • Full Time
  • Sales of products (gemiusAudience, AdOcean, gemiusPrism, AdReal) such as e-commerce, FMCG, Supervise and support account managers and representatives to ensure client satisfaction, Technical support for clients, Report on sales results on a regular basis, Annual budget management - 900.000 PLN


Digital Press Manager

Optizen Labs

May 2013 - Aug 2016
  • Warsaw, Poland
  • Full Time
  • Strategy for Optizen Ad network, Recruitment of the new members - sales, media planners and developers, Project team management (8 employees) – delegating tasks, reporting work progress, motivation, Preparing assumptions, requirements and budget details for implementation development initiatives, Developing a functional mock-ups of digital publishing magazines, RWD sites and HTML5 adverts Creating scenarios and testing solutions being implemented (A / B tests) Coordinating current activities (including the work of a team of iOS/Android developers, graphic designers, testers), Creation, coordination and implementation new digital publishing and UX solutions, Constantly monitoring Google Analytics, Hotjar - optimization and recommendation effective actions, Collaboration with digital agencies, media houses andexternal IT service providers.


Account Director

Mobilepoint Ltd

Jan 2012 - Dec 2013
  • Warsaw, Poland
  • Full Time
  • Responsible for the strategy, Reaserch and development of the new tools (AR/VR engines in the apps, mobile payments, RWD sites, geolocation in mobile ads, NFC) Team leader of 12 employees (delegating tasks, reporting work progress, motivation), Mobile planner/buyer for key media houses – MEC, Mindshare, Maxus, Starcom, Universal McCann, Organizer mobile marketing customer’s trainings, Initiator of non-standard activities for clients which integrate mobile- TV - press. Main achievements: project of the first augmented reality campaign for Mercedes brand in Poland, for Mercedes brand in Poland, project management and UX design of the Leroy Merlin app (construction industry), initiator and executor of the digital press campaigns (on tablets) in 2013 for Citi Bank, mBank, Volkswagen. Mobile Trends Award in 2012 for Volkswagen in the category "Company with the best mobile site", project management of app of the year 2012 - Nescafe Citycalling.


Mobile Media Manager

Mobiserve Ltd

Aug 2010 - Dec 2011
  • Warsaw, Poland
  • Full Time
  • New business activities (B2B), Media planning and buying in CPM, CPC, CPD model (polish publishers, AdWords, InMobi, Mobfox,Mobgold, Smaato), Analysis and campaign optimization (Smart AdServer, AdOcean, Google Analitics) Coordinator of work of the graphic designers and iOS/Android developers. Main achievements: pionieer of non-standard mobile campaigns using rich media ads, Evangelist of UX design standards for mobile websites and applications for the polish entrepreneurs, initiatior of the first mobile campaign for Volkswagen brand in 2010 (3 years of ongoing cooperation) Lecturer at the conference " Social-mobile" for over 400 listeners.



Clinical Psychology

(SWPS) University of social sciences and humanities

Oct 2015
  • Warsaw, Poland


Advertising and Marketing

The polish open university

Oct 2006 - Jan 2015