Projects
- Digital Trunk Show with RoksandaDigital Trunk Shows are your first chance to see and shop exclusive collaborations and the latest collections from key designers at MATCHESFASHION.COM. Watch as designers discuss their collections, and click on items you wish to shop. This exclusive capsule collection celebrates Roksanda Ilincic’s romantic design DNA for her elegant label – think velvet, bows and a characteristically refined colour palette. Follow the story at #MFxRoksanda.
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Projects credited in
- Find your path here - MATCHESFASHION.COM6
Work history
Editorial and Content DirectorMATCHESFASHION.COM
London, United KingdomFull Time
Editorial and content director of large creative editorial team which includes fashion editors, writers, designers, production, social media, sub-editors and video editors.
Responsible for all areas of content and creative direction of weekly digital magazines for men and women, bi-annual print magazines, social media, marketing/ email and all e-commerce assets from lookbooks to email, apps to press packs and all other content related projects.
Responsible for rebrand of new look site, logo, strapline, homepage, responsive design and printed mens and womenswear magazines.
Develop and deliver a clear and effective fashion vision and strategy across all content platforms including editorial, email, video and social media.
Work closely with partners in order to secure marketing and advertising packages.
Manage the department P&L.
EditorYoox Net a Porter Group
- London, United KingdomFull Time
Edit, plan, manage and deliver the weekly online magazine and all other editorial content. Bring in strong freelance writers, photographers and stylists to contribute to all areas of editorial.
Develop engaging and exciting content with the aim of increasing magazine traffic and homepage click-throughs.
Work on any new on and off-line content initiatives such as expansion of video offering, online events and technological advancements.
Manage the editorial team including fashion writers, copywriters, product editors, sub-editors, social media editorial team, video team and international editorial bureaus.
Attend all international fashion shows.
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