About me

A senior digital leader, highly accomplished in creating and executing digital first, cross channel acqusition and engagement strategies to aid in the overall success of businesses across the globe - for both web and app. Excellent commercial knowledge, with the ability to engage and enthuse stakeholders across all levels to facilitate change, whilst managing teams and collaborating with the wider business to work towards and deliver their goals. Highly numerate and data driven, with an excellent use of analytics and other technology packages, aiding in the management of large budgets, forecasting, optimisation and reporting on KPIs and ROI.

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Work history

Digital Marketing ConsultantBauer Media
Jan 2022London, United KingdomFreelance
— Heading up acquisition for app and web subscriptions for Bauer’s digital transformation project - launching 5 new products imminently — Responsible for marketing strategy (full funnel for app), media and execution upon launch
Head of Customer AcqusitionBauer Media
Jan 2021London, United KingdomFull Time
— Responsible for shaping the print and digital magazine subscription offering and transforming the acquisition programme across 56 magazine brands and partners — Strategic ownership for ecommerce site Greatmagazines.co.uk (GMags) housing all brands in addition to 41 apps with >£6M revenue target and >£1M media budget — Implemented strategy that overachieved by 22% on total revenue target and 29% on subscription target for FY21 — End to end marketing ownership of 41 iOS and Android apps strategising for ASO (App store optimisation), subscription growth through paid media in app campaigns plus retention through in app and offsite engagement — Owner of the acquisition subscription number, continually optimising to achieve business KPIs — Heading up a team of 20+ with 6 channel heads who manage multiple acquisition marketing streams including: digital, CRM, CRO and offline — Leading subscriptions digital transformation within the business - achieving 44% Increase on target for digital revenue and 8% for print in H1 FY21 — Implementation of insight driven, cross channel marketing, with a test & learn roadmap to optimise towards performing channels and Introduction of a fluid budget whilst re-negotiating all contracts down and introducing a new full funnel agency for GMags — Decreased blended CPA by 44% YTD and reinvest underspend into test and learn channels to Identify, engage and convert new subscribers — Investment and implementation of new level digital reporting across all areas of the funnel for web and app — Owner of acquisition data strategy and stakeholder in key data projects within the business to introduce 1st party marketing and increase segmentation and engagement across lead generation and CRM — Introduction of marketing technology to support transformation such as push, Mobile Marketing Platforms, enhanced tracking & reporting — Responsibility for forecasting and budgeting across all acquisition areas and marketing channels, working closely with retention, proposition and brand to ensure all areas of the business are considered

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Skills

• Acquisition Marketing
• Growth
• Marketing Strategy
• Budgeting Forecasting
• Digital Marketing
• Media Campaigns
• Apps
• Engagement
• Omnichannel Strategy
• Data