Kate Cheng

PR and Marketing

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About me

I offer PR and Marketing experience in fashion and beauty. Heading up PR and Partnerships at travelle.co, a start-up women's travel website, I secured a contributor position on The Huffington Post, and collaborations with Virgin Atlantic, Sakara Life, and LIVELY, founded by a Victoria’s Secret model. I create editorial content on style and garment care. I have social media and PR sample distribution experience at London Fashion Week 2014 and Hong Kong Fashion Week 2015.

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Skills

  • Marketing

Companies I’ve worked with

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  • Map My Adventure

    Map My Adventure

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    • Travel
  • U

    University of Cambridge

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    • T

      Travelle

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      Work history

      2016

      PR and Partnerships

      Travelle

      Jul 2015 - Oct 2016
      • New York, United States
      • Freelance
      • • Selected after interview to grow luxury site image and produce editorial content by forming relationships with brands and bloggers. Secured blogger position on The Huffington Post, collaborations with Virgin Atlantic, Gwyneth Paltrow-supported Sakara Life, through phone interviews, cold calling, email pitches. • Analysed social media data and publication trends,  Secured social media shares by international bloggers (25k – 187k followers) and Asia’s online retail site, Zalora (6m Facebook likes). Attended events e.g. New York Fashion Week for collaborations. • Plan and oversee 55% of editorial calendar with Founder; pitch and write 3 – 5 articles/week on fashion, beauty and health trends adaptable for travel. Initiated strategy of list- form beauty product reviews – validates with 5k social media views, and highest number of Travelle Facebook views. • Managed summer intern through weekly Skype mentoring meetings, editing articles and developing writing style. Worked w/ Founder on 15% off call to action.

      2014

      Sales and Marketing Director

      University of Cambridge

      Oct 2013 - Jun 2014
      • Cambridge, United Kingdom
      • Freelance
      • • Generated £5000s of in-kind sponsorship (10 companies inc. Heineken, The Times, 45% off burger company – more than last two years’ combined total) for black tie ball (1200 guests). Doubled original proportion of Launch Event ticket revenue by written negotiation. • Maximised sponsorship by approaching 104 brands of different sizes/consumer targets with face-to-face/written negotiation, creating sponsorship brochures (two version), and cold calling.