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I'm a freelancer copywriter, producer, and brand publisher with five years' experience as editor at magazine and agency Le Cool Dublin (ceased publication December 2015). As a writer, I am attuned to tone and what the audience is looking for. I know when the crowd is baying for alliteration, and I know when it is cringing at it. I’ve written headlines and short copy, but I’ve also worked on video, advertorial, sponsored content, magazine/brochure copy, long-form journalism and radio. I have produced videos and publications, organised interactive science events and even gigs in churches. I have hosted events, speaking extensively on subjects like photography, design, advertising and fashion. I am a creative person who is always elbow-deep in some project, whether it's my own newsletter or a short-lived Pop-Up Stand-Up night called FOMO. I am a visual person and enthusiastic collaborator, I love to work with others, and pour passion into my work. I am conscientious and hardworking, I am imaginative and innovative. I can think of a solution to most problems by using a can-do attitude and ingenuity. I am looking for an opportunity in a creative and fast-paced environment and I look forward to working on new and exciting projects in the future.
Ink and Paper Club is my identity as a freelancer. I have worked as copywriter for a variety of fashion and lifestyle brands, and consulted and produced on creative projects for Absolut, Orangina and Body&Soul festival, as well as for world-leading agencies such as Thinkhouse and Ogilvy.
As Marketing Executive for the International Literature Festival I built a social media and direct marketing strategy for the festival and ensured that the festival was promoted effectively to the right audiences. I created a strategy that fastened ILFDublin's position as Ireland's premier literary event, managing a network of writers, interns, photographers and videographers and directing the production of content.
As Editor of Le Cool, I curated the events that we covered in the issue. I liaised with our writing panel, and matched them up with the events they’d write most passionately about. I arranged and inputted the magazine, and kept an eye on trends in order to create cutting edge content. I was the direct point of contact for all writers and the interns, and shared social media responsibilities with the team. I also wrote content daily and led the projects we embarked on with brands.
I studied history at Trinity College Dublin for four years, eventually specialising in Modern Irish History. My dissertation examined Queer Culture in Dublin, 1977-1997.