Senior Marketing Manager, specialising in Arts and Entertainment. + Over ten years marketing experience including seven years at a world icon and one of the busiest tourist attractions and entertainment venues in the world, Sydney Opera House. + Demonstrated ability to create effective consumer marketing campaigns that deliver audience reach, brand elevation and revenue growth. + Strong leadership skills, including: fostering seven senior direct reports collectively responsible for delivering over four hundred bespoke campaigns per year (for procured and self-produced content). Team leadership experience includes resource management, performance management and creating mentoring opportunities. + Experience in campaign strategy development (using traditional, social, non-traditional media) and campaign execution, short-form content creation, re-branding and brand compliance. + Accustomed to working with high-profile brands and partners where exceptional communication and quality outcomes are required. Partners including Samsung, Google, Etihad, JCDecaux, major record labels, musicians, renowned artists and entertainment producers. + Demanding prior roles and training have given me a vast understanding of the practical tasks required to traffic campaigns from concept to creation and to activate them across digital media platforms, social and mobile, TV, out of home and print. + Advocate for monitoring and optimising media and using results or insights to inform future decision-making. + Adept at working as part of a senior management team with decision-making responsibilities over budgets and financial matters, media buying alliances, resourcing and recruitment, leading compliance with Government policies and advertising guidelines. + Intimately working on a premium, world-recognised brand has given me the privilege of collaborating with some of the most exciting creative agencies and partnering with some of the most innovative media companies in Australia to deliver engaging campaigns and content + Awards include Mumbrella Marketing Team of the Year 2012, AMI Marketing Excellence for Digital Marketing 2012, B&T Marketing Team of the Year 2011
Marketing Consultant specialising in Entertainment. 2015 project included the hugely successful Sydney season of Sylvie Guillem's Final World Tour, titled Life in Progress.
+ Managed a high-octane team of seven (plus contractors) in the delivery of consumer campaigns for entertainment offerings, including six major festivals, regular live-streaming events and digital experiences (such as digital excursions into remote schools). An agile team that delivered over four hundred individual campaigns per year, attracting over 436,000 live audiences, generating revenue exceeding $24.5m per annum. + A key influencer on brand positioning, creative and campaign messaging. Responsible for holistic overview and allocation of the department’s media budget, resourcing, sales outcomes and goal alignment. + Identified and attracted new Partners, and garnered support from existing Partners, for new initiatives that supported project outcomes while achieving seamless brand integration. + Accountable for $2.3m marketing budget, ensuring compliance with financial policies, presenting reports to the Executive team in a verbal and written manner. + Collaborated with other senior managers and their teams (Creative, CRM, Digital, Public Relations, Finance and Corporate) to ensure campaigns were executed efficiently and effectively. With a complex business structure and Government affiliation, clear and open communication was integral to success. + Data-led decision making, ensuring the most recent audience insights informed media placements and future campaign tactics. + Navigated complex approval processes and contract negotiations for creative development and short-form content creation.
Brand management and creation of corporate marketing materials, including regular print publications
Further details on these junior positions available on request
Marketing principles and practices
Specialising in Arts and Cultural policies with core Management subjects
Western Australia Academy of Performing Arts, Dance Major Management subjects as Minor