I’m an experienced copywriter with a background in journalism. I’ve worked at most of London’s top advertising, branding and digital agencies, with spells in Copenhagen, Paris, Dusseldorf and Frankfurt. In addition I’ve had experience of working client-side as Head of Copy for major beauty and retail fashion companies, with responsibility for online and offline communications . Equally at home in ATL, DM, integrated, social, experiential, retail, CRM and digital, with a particular skill in long copy. I am adept at switching copy styles and tone-of-voice to suit whatever is required.My speciality is discovering valuable insights that throw light on brands that speak directly to the consumer.
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