Work history
Digital Lead
Implementing a new strategy for Redonline.co.uk, including editorial, social media, commercial, video and a 360 workflow. Managing and editing a team of seven and overseeing web output for all print staff at a senior level. Producing analytics, commercial reports and presentations. Increased social traffic by 260%, page views by 15%, pages per session by 25%, time on page by 33% and reduced bounce rate by 70%. Expert in SEO, Google Analytics, and digital strategy. Produced Smart Women Week - five days of live events and a dynamic digital takeover (41.6million social reach on #ThisIsASmartWoman social campaign).
Senior Editorial Consultant
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Implementing a 360 workflow for print and web team for Goodhousekeeping.co.uk. Consulting on a new content and social strategy. Increased web traffic by a third in three months.
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Skills
- Web Editing
- Commercial Content Writing
- Content Creatiion
Education
Fashion Journalism
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Fashion Journalism
History
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History
Awards
Lifestyle website of the year
Handbag.com shortlisted