Kate Gilbert

Digital Lead

Skills

  • Web Editing
  • Commercial Content Writing
  • Content Creatiion

Work history

Currently

Digital Lead

Red Magazine

Sep 2015
  • Implementing a new strategy for Redonline.co.uk, including editorial, social media, commercial, video and a 360 workflow. Managing and editing a team of seven and overseeing web output for all print staff at a senior level. Producing analytics, commercial reports and presentations. Increased social traffic by 260%, page views by 15%, pages per session by 25%, time on page by 33% and reduced bounce rate by 70%. Expert in SEO, Google Analytics, and digital strategy. Produced Smart Women Week - five days of live events and a dynamic digital takeover (41.6million social reach on #ThisIsASmartWoman social campaign).

2014

Senior Editorial Consultant

Hearst UK

Jun 2015 - Sep 2014
  • Implementing a 360 workflow for print and web team for Goodhousekeeping.co.uk. Consulting on a new content and social strategy. Increased web traffic by a third in three months.

2014

Web Editor

Handbag.com

Nov 2013 - Jul 2014
  • Highest website traffic in 10 years. Overhauled social, editorial, SEO & sales strategies.

Education

2009

Fashion Journalism

University of the Arts, London

Aug 2003 - Aug 2009
  • Fashion Journalism

2006

History

University of Sheffield

Aug 2003 - Aug 2006
  • History

Awards

2013

Lifestyle website of the year

  • Handbag.com shortlisted