About me

Editor, writer and creative content expert, with a focus on developing new platforms and publications. Nine years’ experience crafting editorial and commercial copy with personality and purpose for award-winning global brands and publishers. A voracious reader with a passion for finding innovative and inspiring ways to tell important stories.

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Projects

• 10

  The MR PORTER PostEdited all copy for The MR PORTER Post newspapers and optimised the content in InDesign. Wrote small features and contributed to ideation on the redesign.
• The Daily - MR PORTERManaged the day-to-day content schedule, edited all copy and wrote regular features on style, literature, art, food and travel. Worked closely with the designer and tech teams to optimise the interface and develop the app.
• MR PORTER Collaborations and CampaignsEdited and wrote copy for brand partnership and marketing materials, from pitch decks, moodboards and look books through to event collateral, marketing assets and supporting editorial. Brands included luxury labels such as Gucci, Prada and The Row

Projects credited in

• 5

  Culture Trip Magazine
• 17

  The Art of LondonIt’s impossible to define the art of a city like London. It’s a heaving megalopolis, constantly changing, multifarious and multicultural. Artists have been a lifeline in London, creating in the best and worst of times, creating in the thick of it all. Artists are the city’s most incisive observers – and often its fiercest critics. It is artists who can see the worst and imagine a better future. As London welcomes the international art community for Frieze Week, we explore the city from the persp
• 4

  Dubrovnik for Culture Trip x British AirwaysShot for the campaign Trails of the Unexpected, highlighting some of BA's summer 2019 destinations.
• 6

  Hungerlust Season 2Culture Trip's hit video series Hungerlust returns in partnership with Chase United with 8 more food stories from around the world.
• 2

  Mood Indigo: Tokushima’s BUAISOU Collective Is Reviving Traditional DyeingMaking natural indigo dye – sukumo in Japanese – is back-breaking work. For the five young minds behind BUAISOU, a collective of farmer-artisans in Tokushima prefecture, it’s become an obsession. Attending London Craft Week, co-founder Kakuo Kaji explains the labour of love behind the brand’s coveted range of clothing and homeware. Writer: Debika Ray Photographer: Maki Hayashida This story appears in the third edition of Culture Trip magazine: the Gender and Identity issue.
• 7

  Culture Trip - London City of Love“Fifty years on from the Stonewall Riots – the dramatic event which kickstarted the #Pride movement – we celebrate #love, #gender and #identity in this issue of Culture Trip magazine. In this article we meet the new generation of queer voices who share their experiences of gender and identity, and tell us why London really is the city of love." -Kris Naudts Photography by Heather Glazzard Words by Ryan Butcher Produced by Sarah Donley

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Work history

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Brand EditorBelstaff
Feb 2021London, United KingdomFull Time
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Senior Writer, Copy Editor and Content ManagerVarious
Aug 2020 - Feb 2021London, United KingdomFreelance
Clients included MR PORTER, Sweaty Betty, Yôn Living and DÁPPA

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Skills

• Copwriting
• Editing
• Content Managment
• Social Media
• Brand Creative Strategy
• Fashion
• Digital Communication
• Editorial Content
• Sub-editing
• Feature Writer

Education

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BA (Hons) Classical Studies 2:1University of Bristol
Sep 2010 - Jul 2013Bristol, United Kingdom