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Initially I began in a customer services role for mobile recycler Fonebank but after demonstrating enthusiasm for marketing and business development I moved to the sister company SmartFoneStore, an online mobile retailer, where I created the role of marketing manager. Because it is a small, young company I am lucky to have significant autonomy to manage the social media and contribute creatively to the direction of the company. The business development side has been very exciting and has involved creating and promoting new products, developing the mobile site and partnering with companies such as Naked wines and Lebara. I single handedly opened the Madrid office. Key achievements: • Creating blog content and press releases • Improving SEO results • Managing all social media • Starting a monthly newsletter (mailing list now up to 68,000) • Maintaining existing relationships with affiliates • Starting an email remarketing campaign • Using resources to contribute to charities
My role developed swiftly during my 5 months with this prestigious catering company. It really drew on my strengths already mentioned. Regrettably, the salary was not in line with the hours or responsibility. Key achievements: • Running large corporate events at Kew Gardens • Managing private and corporate events to a brief and within a set budget • Contributing to social media • Maitre D'ing busy sites • Assisting in the sales office and compiling tenders with the Directors
The Gumball 3000 is a lifestyle brand and an annual celebrity supercar rally. It covers 3000 miles and involves a party at a different venue every night. The 2011 rally travelled from London - Istanbul. We were a small team and my role was very varied. I coordinated the in house marketing for every country and organised the evening events, including the launch of the new Playboy Club in Mayfair and co-hosting Flavio Briatore and Naomi Campbell's F1 party in Monaco and David Guetta's Barcelona event. Key achievements: • Increasing Facebook likes from 50,000 - 100,000 • Creating press releases and media packs • Working with venues across Europe to ensure successful events • Managing a budget • Working to deadlines • Negotiating deals • Coordinating branding, guestlist and equipment at all events • Ensuring a fantastic experience for all 240 entrants • Working with established media relationships and sourcing new leads • Arranging interviews, photocalls and accrediting press • Heading up a media team of 17 on the rally • Working with sponsors • Resolving problems quickly and calmly in a challenging environment • Achieving product placement in music videos and magazines