Kate Lloyd
Available

Kate Lloyd

Creative DirectorLondon, United Kingdom
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Tor Leijten
Haniya Nadeem
Katie Cray
Kate Lloyd
Available

Kate Lloyd

Creative DirectorLondon, United Kingdom
About me
Kia Ora! I'm Kate. London-born, Kiwi-raised, nurtured in the music industry, educated in creativity. Driven to make thought-provoking work that is inclusive, representative, empathetic and adds value. I specialise in creative problem solving, with art directional, digital and technological thinking. A strong advocate for Diversity, Equality & Inclusion. I have been fighting for change in the creative industry for over a decade.
Projects credited in
  • This International Women’s Day 2019, meet 100 trailblazers redefining the creative industry
    This International Women’s Day 2019, meet 100 trailblazers redefining the creative industryDiscover our 2020 list here This International Women’s Day, we’ve launched our latest ‘10x10’ – asking 10 influential industry icons to each nominate 10 trailblazing women and non-binary people who they believe are redefining the creator landscape. The result? An incredible list of 100 trailblazers inspiring change. Our list will be accompanied by a takeover on The Dots – look out for brilliant profiles and projects on the platform as we aim to inspire, as important as ever when considering ‘88
  • Durex: Ladies Let's Lube
    Durex: Ladies Let's LubeWe created the concept, digital and TV films, social assets and website hub. Read more in Campaign here. We all know the feeling… it’s the heat of the moment, you’re totally turned on, but it just feels a bit well, uncomfortable down there. And more often than not we put up with it, thinking it’s just part of sex – or worse – that there’s something wrong with us or our relationship. Well turns out, how wet we get changes with our cycles, so it’s perfectly normal to feel drier down there at cert
  • Dove: Love Your Hair
    Dove: Love Your HairWe worked on the main film, and supporting interview films of the women involved. Empowering women everywhere to make their own hair choices. The idea for Dove Love Your Hair, came after data from social, editorial and research uncovered the extent of the pressure that society’s “hair rules” piles on women. We then found women who passionately defied these rules and co-created the campaign with the message: your hair, your way. We had a truly diverse cast of real women with real experiences that
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Work history
    AKcreates logo
    AKcreates logo
    CreativeAKcreates
    London, United KingdomFull Time
    adam&eveDDB logo
    adam&eveDDB logo
    Global Creativeadam&eveDDB
     - London, United Kingdom
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Skills
  • Creative Direction
  • Advertising
  • Digital Design
  • Copwriting
  • Production
  • Casting
  • Art Direction
  • Digital Advertisement
  • Branding
  • UX Design
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    BA(Hons) Graphic and Media Design Graphic for AdvertisingUniversity of The Arts London (UAL)
     - London, United Kingdom
Awards
    P
    P
    Pitch: 100 SuperwomenPitch Magazine
    "Pitch 100 Superwomen is an initiative launched to celebrate superwomen working in the creative industry. They have the exceptional ability to handle multiple tasks without sweating it. They are brave, take risks and above all get the job done. Superwomen are nominated by their industry peers."
    Creative Equals logo
    Creative Equals logo
    Creative Equals + Campaign UK: Top 30 Future LeadersCreative Equals
    Listed as Creative Equals' Top 30 Future Leaders : creatives who will define the next generation.
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