As a multidisciplinary creative, my forte lies in transforming initial briefs into compelling visual stories, harnessing my proficiency in Adobe Creative Suite and a keen eye for graphic and creative concept design. I navigate the intricate journey from conception to execution, crafting immersive experiences that blend digital artistry with physical realms.
With an educational foundation in Creative Direction for Fashion from the University of the Arts London, my approach is deeply rooted in fashion sensibilities and innovative design. My goal is to captivate audiences by infusing fashion-forward creativity with state-of-the-art digital engagement, consistently pushing experiential boundaries.
Projects
- ICEBOUND.2025ICEBOUND is an imaginary project exploring themes of ice through crystal-growing techniques and props such as jelly and jewellery. To produce this imagery I gathered a team of 5 amazing creatives. After several iterations and experiments, I had to make huge preparation with all the attributes. I hand made the crystalised belt, necklace and earring as well as I prepared 7 jelly cakes at home. All of the processes can be watched in the after movie depicting the process and behind-the-scenes of