About me

A multi-channel Creative Director with over 20 years experience who specialises in developing creative strategies with a 360 approach. I have a proven track record with both start-ups and more established brands and experience operating at a senior level both in-house and in agencies.

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Work history

Head of Creative
Jan 2017 - Aug 2017Full Time
Hired to overhaul achica.com and kiddicare.com, the parent company Worldstores was purchased by Dunelm in late 2016 and as such the role expanded to include aspects of the Dunelm brand. Developed a creative strategy for each brand to deliver business targets through an omnichannel campaign approach. Managed creative teams in London, Leicester, Peterborough and Stoke-On-Trent.
Creative Directornotonthehighstreet
Jul 2008 - Oct 2016London, United KingdomFull Time
Joining this multichannel marketplace in its infancy, I was part of the senior leadership team that took the business from a £1m startup to a £165m market leader. The role encompassed developing a creative strategy that delivered commercial targets as well as award-winning work across a multitude of channels and disciplines. I also recruited and established an award winning creative team, consisting of art directors, designers, copywriters and producers.

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Skills

• Advertising
• Film
• TV
• Art Direction
• Copywriting
• Digital
• Design
• Creative Direction
• Online Campaigns
• Outdoor Campaigns
• Print Campaigns
• TV Campaigns
• Illustrator
• Indesign
• Photoshop
• Creative Stragegy
• Brand Creative Strategy
• 360 Branding
• Omnichannel Strategy

Education

Bachelor of Design (Visual Communications)
Jan 1995 - Dec 1998
Graduated with First Class Honours

Awards

Best ProjectThe Fresh Creative Awards Ltd
notonthehighstreet.com - TV advertising
Best In-house TeamThe Fresh Creative Awards Ltd
notonthehighstreet.com