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Katerina Paterova

Brand & Event Specialist with Focus on Fashion

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  • Branding
  • Fashion/retail/luxury
  • Media
  • Coordinating Events
  • Digital Social Media
  • Adobe Indesign/illustrator/photoshop
  • Sales

Work history


Brand Manager

Burda International

Jun 2016
  • Prague, Czechia
  • Full Time
  • ♣ Developing marketing strategies and promotional campaigns (idea, timing, budget) ♣ Market data analysis, competition monitoring, campaigns & projects evaluation ♣ Marketing activity planning and coordination (print and digital) – digital campaigns, events for readers, co-events and collaboration with partners, media partnership, event management, cross promo projects coordination


Event Coordinator

ViVa Events and Catering

Jun 2014 - Feb 2016
  • New York, NY, USA
  • Full Time
  • ♣ Planning and executing events (board meetings, cocktail parties, conferences, charity events, store openings) ♣ Business development, CRM, sales leads generation, marketing plans evaluation, social media management


Fashion Buyer


Aug 2011 - Jan 2013
  • Prague, Czechia
  • Full Time
  • ♣ Launching and building a new membership only fashion destination, offering up to 60 percent off hand-picked styles from the most sought after brands (Michael Kors, Giorgio Armani, Dior, Fendi, Moschino, Melissa). ♣ Preparing on-line campaigns, negotiating product selection, communicating with vendors, setting up product pricing, sending orders, evaluating campaigns, copywriting and photo shooting.



Luxury Brand Management

Bocconi University

Jan 2013 - Jun 2013
  • Metropolitan City of Milan, Italy


Economy, Marketing

University of Economics in Prague

Sep 2012 - Sep 2015
  • Prague, Czechia