About me
I am a result-driven, creative problem-solver with 15+ years’ experience of insight-led editorial leadership. Anchoring strategic thinking in consumer insights and analytical rigour, I grow audiences and develop and execute sustainable product and content strategies while achieving commercial and critical success. With extensive experience guiding and navigating complex matrix organisations through periods of change, I align creative and corporate functions in content and consumer businesses around common commercial goals, operationalizing strategy and making it happen.
I am passionate about creating engaging consumer experiences and connecting to the world with story-telling.
Work history
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Consultant/ ExpertMcKinsey & Company
London, United KingdomFreelance
Brought onboard as an internal, industry expert consultant to the Telecoms, Media and Technology Practice, I support client teams
with strategic knowledge insights on content strategy in consumer, media and tech topics and help build and productize new commercial client initiatives in the advanced connectivity and digital space.
VP ProgrammingParamount International
- London, United KingdomFull Time
I led Nickelodeon’s brand and content strategies spanning linear, SVOD and VOD platforms to ensure brand and viewing experiences remained relevant for today’s generation Alpha kids
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Skills
- Content Strategy
- Content Acquisition
- Channel Strategy
- Brand Strategy
- Consumer Insights
- Editorial Leadership
- Team Building
- Strategy Consulting
- Team Management
- Audience Engagement
Awards
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Broadcast Digital Awards - Best AcquisitionScripps Networks Interactive
Best Third Party Acquisition for "Life Below Zero"