After graduating from LASALLE College of the Arts (SG) with a BA Hons in Acting, I worked in a wide range of productions in Film, TV and Commercials. After a year in the industry, I moved to Kuala Lumpur to work with Club Kyō as their Marketing and Creative Executive where I created quarterly art installations, curated the clubs art work and other various roles. I am now based in London looking to collaborate and work with other artists.
• Lead club kyō’s growth through social media advertising: planning, budgeting, designing, running and reporting including content analysis. • Increased social media following across three channels (Facebook, Instagram and Twitter) by 40% over a year. • Devised direct marketing campaigns in line with club kyō’s marketing strategy • Created targeted campaigns to specific individuals based on lead souring. • Maintained and grew the lead database through promotional lead acquisition. • Produced regular social media reports with recommendations for improvement. • Lead in implementing and executing a communication strategy to meet growth KPI’s. • Designed and produced creative content (installation design). • Sourced and curated artwork for quarterly art installations to increase brand awareness and maximize revenue. • Sourced and managed performers for a variety of events. • Lead on the creation and design on bespoke brand assets such as club merchandise, PR gifting and membership packages. • Met clients and suppliers regularly to understand and improve supply chain management. • Worked closely with executive clients to bring their vision to life through outsourced events.