Work history
C
C
Digital Marketing ExecutiveCity Plumbing
Crick, Northampton NN6, UKFull Time
I joined the City Plumbing team to focus on Email marketing, and support on CRM activities. My role involved:
- Managing the end-to-end delivery of several campaigns.
- Using A/B testing, dynamic content, segmentation and targeting to optimise performance.
- Designing and improving CRM journeys with the wider team.
Whilst continuing to support on email and CRM activity, I took opportunities to work on the Display channel, and launch City Plumbing's affiliate programme. My role involved:
Affiliate Marketing:
- Generating over 15% of online revenue through our affiliate programme, which I launched and manage.
- Developing close working relationships with our affiliates, and scout potential partnerships.
Display Marketing:
- Efficiently managing our agency, optimising our re-targeting and acquisition display campaigns.
- Work closely with the Creative Studio team to brief and create attractive and goal achieving display assets.
In 2021, I took the opportunity to take the lead on City Plumbing's PPC activity. In addition to managing our Affiliates programme, and supporting on Email activity, I now:
- Manage and develop the relationship with our Paid Search agency.
- Monitor our Paid Search activity to maximise ROI and improve performance.
- Ensure all Paid Search campaigns are aligned with corporate goals and seamlessly support promotional activity.
T
T
Digital Marketing and E-Commerce AssociateTOFT
- Rugby, United KingdomFull Time
Working for TOFT introduced me to the fast pace of an entrepreneurial business. Whilst there I:
- Successfully coordinated the online activity for dozens of product launches - our Christmas 2018 launch sold out in under 30 minutes!
- Gathered data, and created actionable insights to optimise user journeys and maximise sales.
- Kept informed about SEO best practices, and updated the brand’s websites accordingly.
- Assisted in the management of the brand’s social media channels.
+ Show more
Skills
- Marketing
- Digital Analytics
- Digital Marketing
- Email Marketing
- Display Advertising
- Affiliate Marketing
- PPC
Education
A
A
BSc Business ManagementAston University
- Birmingham, United Kingdom