About me
I am a Senior Events Marketing Executive with a record of generating excellent overall results and very satisfied clients.
My career progression has been built upon a reputation for a collaborative, flexible approach, excellent stakeholder and project management skills, with a flair for creativity and attention to detail. Responsibility for the marketing from planning through to delivery, along with event management experience, has given me a thorough understanding of the building blocks of a profitable and memorable event.
Work history
Senior Marketing Executive
- London, United KingdomFull Time
During my time at Fireball I had three promotions, progressing from Intern to Senior Events Marketing Executive.
Intern Oct 2010-Feb 2011
Events and New Media Assistant March 2011-March 2012
Events and New Media Executive April 2012-May 2013
Senior Events Marketing Executive June 2013-Dec 2016
Marketing Responsibilities
Delivering the integrated marketing plan for individual events:
● Managing development of all marketing materials - briefing and working with designers to produce a range of collateral types, ensuring creative synergy across all elements.
● Overseeing timely delivery and effective production of all marketing elements in print and online.
● Liaising with clients and key stakeholders to understand requirements and manage artwork approvals, maintaining high levels of communication throughout the event marketing process.
● Copywriting for all marketing channels and editing copy for event brochures with a reputation for excellent attention to detail.
● Driving event ticket sales - sourcing suitable leads, making contact and managing relationships with new and existing leads to complete sales. Working with clients and event committees to identify and engage leads within their communities.
● Managing fulfilment of sponsor requirements including branding, photography, PR and on-site presence.
● Managing the digital presence for each event – development, integrated launch and maintenance of websites; social media management.
● Providing digital campaign reports and monitoring event sales to provide a tailored marketing plan.
Managing the Fireball brand:
● Ensuring correct use of the company’s logo, branding and messaging across internal and
external materials.
● Maintaining and developing the company website alongside external designers to improve the user experience, using WordPress as a CMS.
● Creating and implementing integrated digital marketing plans to drive revenue for the company’s other revenue streams.
● Managing the company’s comprehensive social media presence.
Event Management Responsibilities
● Managing event buying - sourcing suppliers, maintaining supplier relationships, negotiating costs and ensuring timely delivery.
● Managing guest queries, ensuring timely communication of event information and a positive guest experience.
● Booking and managing temporary event staff - briefing teams of up to 12 on pre-event tasks, ensuring high levels of motivation and efficiency during tasks to meet event deadlines.
Receptionist
- London, United KingdomFull Time
Receptionist and PA to an Investment Analyst.
Skills
- Marketing
- Copywriting
- Editing
- Social Media
- Event Management
- Website Management
- Cost Negotiating
- Supplier Management
Education
Batchelor of Arts Degree
- Brighton, United Kingdom
BA (Hons) Psychology and Management Studies, 2:1
One Year Intensive Performing Arts Course
- London, United Kingdom
One year, full time, intensive course studying singing, dancing and acting.
Scholarship Award 2006, awarded by Italia Conti.
+ Show more