Katherine Willis
Available

Katherine Willis

Head of MarketingLondon, United Kingdom
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Matt Willey
Julie-Anne Vergez
Camilla Mathis
Katherine Willis
Available

Katherine Willis

Head of MarketingLondon, United Kingdom
About me
Marketing Professional with 8 years experience both technical and non-technical.
Work history
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    Global Traffic ManagerLe Wagon
    London, United KingdomFull Time
    Managing & implementing a new paid marketing strategy for 40+ cities, focused on aligning our conversion tracking, tracking ROI, budgeting, creating resources, running training and reporting to the CMO. - I have set up Google Tag Manager (global scale) & GA4, improved our Google & Facebook Ads strategy and aim to run global reports and training for all cities to improve their paid marketing. Intermediate certification for data-driven programmatic ads, ad tech & ad ops + doing Prince2 Agile course in July. Previously Head of Marketing Responsible for allocating £150k marketing budget for London, and managing the social and community team. - Bootcamp dramatically increased in applications to achieve 160 students per quarter (x4 growth). Creative strategy, content creation & publishing strategy, from idea to execution. Work with partners, alumni, individual creators and/or designers. - 5x growth in social following in 2yrs (50+ new videos for organic & paid ads, 3x infographics, 4x influencer campaigns & 18 partnerships). Digital marketing (SEO & SEM with freelancer) and local ads using Facebook and Google (GTM, GA4, AdWords). - Resource creation for our global network & tutorials and suggest improvements to the website. Advertising tests on podcast platforms, Spotify audio ads, programmatic & display. Also creating speaking opportunities for the founders and alumni. - Speaking opp at the UN, 30+ top speakers from Skype, Spotify, Monzo, Trainline & more. Events - workshops, conferences, brand & affiliate partnerships with community partners, hiring companies, accelerators & incubators. - Formed 18 bespoke partnerships to generate more leads. Regular reports on traffic gen, conversions, audience engagement & ideas.
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    Marketing Manager (Growth & Digital)Acorn Inc.
    London, United KingdomFull Time
    Digital, online, offline and growth marketing, working directly with the Founder, Head of Content, Head of Marketing & Sales, Designers and Developers. Responsibilities included: content & social media strategy and management, email marketing, analytics & optimization, Facebook & Google advertising, events. - In the first 5 months from 0: generated 2700+ Facebook likes, 10,000+ downloads using only Facebook ads and organic content. I optimized the CPA for all markets (London, New York & Los Angeles) to <£1.90 for a highly competitive and expensive parent audience.
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Skills
  • Advertising
  • Events
  • Marketing PR
  • Promotions
  • Festival
  • Account Management
  • Client Services
  • Problem Solving
  • Project Management
  • Excel
Education
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    Childhood Studies BScUniversity of Bristol
     - Bristol, United Kingdom
    BSc Hons - degree 2:1