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Kathleen Ryan

Brand Development Director

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Strategist - Director of Brand Development - Digital Marketer

Projects

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About me

A people-centric leader who has directed the modernization of one of the world’s most successful brands through championing the user and influencing the highest levels (c-suite) of the organization. Adept at devising strategy, crystallizing insight and bridging to world-class execution that has real impact. Expertise in driving innovative connections that unlock opportunities for the business and deliver to consumers. Thrives in the management of diverse teams from creative agencies to technology providers. Experience extends to agency, client, brand development and corporate communication.

Skills

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Internet Marketing
  • Marketing Strategy
  • Problem Solving
  • Social Media Marketing
  • Strategic Planning
  • Creative Thinking
  • Relationship Management

Work history

2017

Global Digital Director

Unilever

May 2016 - Jun 2017
  • London, United Kingdom
  • Full Time
  • Responsible for the revolution of the Unilever brand ecosystem and extending the strategy to corporate and product teams

2016

Senior Digital Manager, Global Dove

Unilever

Aug 2014 - May 2016
  • London, United Kingdom
  • Full Time
  • Led the strategy and roll out of a new approach to marketing that focused on providing utility based content and experiences to the consumer • Transformed the brand’s approach to digital culminating in the award of genius level from L2 (the leading company globally in external benchmarking of digital capabilities)

2014

Digital Manager, Global Dove

Unilever

Jan 2013 - Jul 2014
  • London, United Kingdom
  • Full Time
  • Enabled the change in culture and process to accelerate a consumer first mindset and output, often leading by example via the execution of Masterbrand campaigns • Acting head of digital brand on Dove Real Beauty Sketches o Awarded: 19 Cannes Lions: 10 Gold, 3 silver, 5 bronze and the titanium grand prix o Included roll out to 20 countries in 24 hours, and cycle of fresh creative every 24 hours for six weeks • Acting head of digital brand on Dove Ad Makeover o Awarded: 3 Cannes Lions: silver PR and silver and bronze cyber

2012

Social Media Manager, Global Dove

Unilever

May 2011 - Dec 2012
  • London, United Kingdom
  • Full Time
  • Crafted the strategic and practical vision for Dove online. Endeavored to create a frictionless connection to the offline experience

2011

Equity and Social Mission, Global Dove

Unilever

Apr 2009 - Apr 2011
  • London, United Kingdom
  • Full Time
  • Responsible for the brand and social mission communication and strategy

2009

Account Manager, Western Europe

Saatchi & Saatchi

Oct 2008 - Mar 2009
  • London, United Kingdom
  • Full Time

2008

Account Executive

Ogilvy & Mather

Jan 2006 - Aug 2008
  • Toronto, Canada
  • Full Time

Education

2005

Bachelor of Art (First Class Honours), Communication and Psychology

Wilfrid Laurier University

Jan 2000 - Apr 2005
  • Waterloo, ON, Canada

Awards

2014

Titanium Grand Prix

Cannes

  • • Acting head of digital brand on Dove Real Beauty Sketches o Awarded: 19 Cannes Lions: 10 Gold, 3 silver, 5 bronze and the titanium grand prix o Included roll out to 20 countries in 24 hours, and cycle of fresh creative every 24 hours for six weeks • Acting head of digital brand on Dove Ad Makeover o Awarded: 3 Cannes Lions: silver PR and silver and bronze cyber