About me
A people-centric leader who has directed the modernization of one of the world’s most successful brands through championing the user and influencing the highest levels (c-suite) of the organization. Adept at devising strategy, crystallizing insight and bridging to world-class execution that has real impact. Expertise in driving innovative connections that unlock opportunities for the business and deliver to consumers. Thrives in the management of diverse teams from creative agencies to technology providers. Experience extends to agency, client, brand development and corporate communication.
Work history
Global Digital Director
- London, United KingdomFull Time
Responsible for the revolution of the Unilever brand ecosystem and extending the strategy to corporate and product teams
Senior Digital Manager, Global Dove
- London, United KingdomFull Time
Led the strategy and roll out of a new approach to marketing that focused on providing utility based content and experiences to the consumer
• Transformed the brand’s approach to digital culminating in the award of genius level from L2 (the leading company globally in external benchmarking of digital capabilities)
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Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Brand Management
- Internet Marketing
- Marketing Strategy
- Problem Solving
- Social Media Marketing
- Strategic Planning
- Creative Thinking
- Relationship Management
Education
Bachelor of Art (First Class Honours), Communication and Psychology
- Waterloo, Canada
Awards
Titanium Grand Prix
• Acting head of digital brand on Dove Real Beauty Sketches
o Awarded: 19 Cannes Lions: 10 Gold, 3 silver, 5 bronze and the titanium grand prix
o Included roll out to 20 countries in 24 hours, and cycle of fresh creative every 24 hours for six weeks
• Acting head of digital brand on Dove Ad Makeover
o Awarded: 3 Cannes Lions: silver PR and silver and bronze cyber