o Provide strategic input and support to the Head of Brand Marketing, defining the international media, advertising and celebrity placement strategy. o PR point of contact – respond and action all press requests. o Pitch and secure coverage in domestic and international publications. Including but not limited to: Harper’s Bazaar, Vogue, The Sunday Times Style, Grazia, NYMag, Stella and Schön Magazine. o Responsible for the inception and creation of brand materials and PR collateral inline with the defined brand strategy. From writing press releases, interviews, website copy and brand literature to managing the creation of imagery, brand assets, seasonal press books and developing printed collateral for retail and international usage. o Social media account management (Instagram, Facebook, Pinterest, Twitter). • Facebook – Followers increased by 900% since joining the brand. • Instagram – 400,000 followers acquired in just over 2 years. o Support the Head of Brand Marketing with the initialisation and organisation of events globally. From planning, budget management and logistical support to liaising with partners, production companies, suppliers, guest list management, model casting and FOH/BKS support. • Paris Haute Couture Week SS14, AW14, SS15, and AW15, V&A: Fashion in Motion, Beijing Concours d’Elegance in association with Rolls Royce, high profile dinners for international royalty and elite clientele, in-store product launches etc. o Manage and develop international media and stylist relationships (networking, press days, pitching and industry awareness). o Work closely with stylists to secure key celebrity placements globally. Including but not limited to: Angelina Jolie, Blake Lively, Gwyneth Paltrow, Erin O’Connor, Olga Kurylenko, Sonam Kapoor, Aishwarya Rai Bachchan and Petra Nemcova. o Manage Marketing & PR Assistant, department interns and supervise international PR agencies.