Work history
Social Media Manager
Full responsibility for all digital content and strategy for all clients
Increasing the reach of wider communications activities through social media
Develop insights based on social media analysis and content performance - measuring effectiveness, ROI and creating periodic, detailed (and jargon-free) client reports
Understand and implement SEO activity for all clients
Develop quantitative analyses using platform analytics and other metrics to monitor performance, trends, and opportunities within social media channels including: Facebook, Twitter, Instagram and YouTube
Work with internal and external resources to create engaging, relevant content across Right Angles' client base, overseeing day-to-day management of its distribution
Work with existing digital team on video, photographic, podcast and scripting projects
Reliably represent clients' interests and output across social media platforms
Identify new social media or digital platforms
Manage social media budgets across Right Angles' client base
Oversee Right Angles' corporate social media strategy
Senior Account Executive
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- Meeting and liaising with clients to discuss and identify their advertising requirements;
- Working with colleagues to devise an advertising campaign that meets our client's brief and budget;
- Presenting alongside colleagues campaign ideas and budget to the client;
- Writing and delivering press releases to relevant media outlets;
- Monitoring media
- Managing social media accounts for various clients
- Crisis management
- Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies;
- Maintaining regular contact with client and media personnel ensuring communication flows effectively;
- Handling budgets, managing campaign costs and invoicing clients;
- Writing client reports;
- Monitoring the effectiveness of campaigns;
- Undertaking administration tasks;
- Arranging and attending meetings;
- Making pitches to try to win new business for the agency.
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Skills
- Advertising
- Events
- Marketing PR
- Businesses Development
- Presenting
- Client Services
- Design
- Marketing
- Pitching
- Excel
- Office
- Photoshop
- Powerpoint
- Word
- Analytic Skills
Education
BA ENG jt Linguistics
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English literature and linguistics