Kathryn Bradley

Social media manager

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Businesses Development
  • Presenting
  • Client Services
  • Design
  • Marketing
  • Pitching
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Analytic Skills

Work history

Currently

Social Media Manager

Right Angles

May 2016
  • Full responsibility for all digital content and strategy for all clients Increasing the reach of wider communications activities through social media Develop insights based on social media analysis and content performance - measuring effectiveness, ROI and creating periodic, detailed (and jargon-free) client reports Understand and implement SEO activity for all clients Develop quantitative analyses using platform analytics and other metrics to monitor performance, trends, and opportunities within social media channels including: Facebook, Twitter, Instagram and YouTube Work with internal and external resources to create engaging, relevant content across Right Angles' client base, overseeing day-to-day management of its distribution Work with existing digital team on video, photographic, podcast and scripting projects Reliably represent clients' interests and output across social media platforms Identify new social media or digital platforms Manage social media budgets across Right Angles' client base Oversee Right Angles' corporate social media strategy

2016

Senior Account Executive

Sponge Marketing

Mar 2016 - Apr 2016
  • - Meeting and liaising with clients to discuss and identify their advertising requirements; - Working with colleagues to devise an advertising campaign that meets our client's brief and budget; - Presenting alongside colleagues campaign ideas and budget to the client; - Writing and delivering press releases to relevant media outlets; - Monitoring media - Managing social media accounts for various clients - Crisis management - Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies; - Maintaining regular contact with client and media personnel ensuring communication flows effectively; - Handling budgets, managing campaign costs and invoicing clients; - Writing client reports; - Monitoring the effectiveness of campaigns; - Undertaking administration tasks; - Arranging and attending meetings; - Making pitches to try to win new business for the agency.

2015

Social Media & Community Exed

Chain Reaction Cycles

Apr 2014 - Mar 2015
  • • Directly responsible for the management of all social media platforms for the global brand to include; Facebook, Twitter, Instagram, YouTube, Google+ and Pinterest. • Producing daily, engaging content for the online magazine ‘Hub’ platform of the latest cycling, athletic and technology news. • Encouraging maximum reach, engagement and interaction with our customers with the use of creative and interesting social posts, across all platforms. • Successfully creating marketing plans for social media for our global marketing campaigns. • Responding to customer service queries across all platforms, in a positive and helpful manner. • Competently creating competitions using Short Stack. • Confidently using Photoshop to ensure all images are unique to Chain Reaction Cycles’ social media platforms. • Measuring weekly and monthly interaction across all platforms to show the accomplishment of the daily posts for our brand.

Education

2013

BA ENG jt Linguistics

Queen’s University Belfast

Aug 2010 - Jun 2013
  • English literature and linguistics