Work history
Global Associate Strategisy
Part of global strategy team - working directly with Global Strategy Director - that worked with planning teams across the gyro network.
In more detail:
• Researched and developed strategic positioning for global accounts, co-ordinating with various teams across the network, for clients such as: HP, Blackberry and Teradata.
• Created and facilitated strategy tools as well as trend reports for the planning network
• Facilitated integration of planning network – lead initiative to integrate social media tools across network, created newsletters, organised webinars
• Manage and develop documents for ad-hoc strategy/research requests
• Worked with CEO/CCO to maintain company’s global ‘UNO’ culture – via strategy/planning initiatives, social media, press, eDM
• Lead writer for gyro on Fortune website
Strategist
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Keurig
• Ran UK consumer workshops working with senior brand manager
• Produced reports on consumer conversations using social listening tools and gyro’s internal global knowledge database (set up and managed personally)
• Developed key insights and strategy to enable brand positioning rolled out throughout UK
Franke
• Ran stakeholder workshops in Switzerland, working with senior brand team
• Carried out competitor and product reviews
• Produced crucial strategy documents to implement repositioning of global Franke brand
Shell
• Key planner for Commercial Fleet and Shell FuelSave Partner projects worldwide
• Created and presented strategy, briefs, messaging frameworks and contact strategies
Hilton WW
• Rolled out new proposition of ‘A Lifetime in the Making’ through press/DM/film
• Created messaging framework for microsite
Cisco
• Lead and won pitch for business, gathering research and insight to form strategy and creative
• Restructured online information relationship Cisco has with its EMEAR distributors
Nokia
• Analysed user journey of Nokia Music App
• Proposed new platform within app, with specific user journey and communications aimed at loyal users
Pitching:
• Lead research of market, products, competitors and audience
• Enabled pitch strategy to develop through tight insight
Internal
• Worked with CEO/CCO and Global Strategy Director to maintain company’s global ‘UNO’ culture – via
strategy/planning initiatives, social media, press, eDM
• Set up and managed gyro's internal global knowledge database
• Ran full-agency creative competitions; managing day-to-day, developing strategy, briefing and working with whole office to produce full creative ads (E.g. Big Bus Challenge – shortlisted)
• Lead writer for gyro on Forbes website (example: http://onforb.es/1iWHsMT)
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Skills
- Advertising
- Advertising Agency
- Creative Agency
- Presenting
- Strategic Planning
- Consumer Behavior
- Creative Thinking
- Excel
- Powerpoint
- Qualitative Research
- Quantitative Research
- Creative Brief Development
- Communication Planning
- Research Insight
Education
Geography
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First Class Honours, Best UK Undergraduate Dissertation 2012 from Royal Geographical Society