Projects
- MatterConservation of the Earths matter is an act that is incredibly important to prevent decay or loss of habitats and species. The work of organizations such as National Wildlife Federation and WWF has helped achieve lasting conservation to protect and restore species and habitats. SeaWorld however is an organisation that has profited from capturing and exploiting wild Orcas in captivity. Media attention has highlighted the issue of the dark side of SeaWorld to the public with documentaries such as Blackfish, exposing the horrors of captivity for Orcas. Marine Parks and Zoo’s are how most people come to know exotic animals in one affordable location. Regardless of the public being aware of the cruelty, tickets for Orca performances are still being sold. I aimed to try and create a solution, that would allow SeaWorld to no longer need live Orcas to feed the natural curiosity of people. Matter is a vision created for the future of SeaWorld and human animal interaction that surpasses the need for live Orcas in Captivity. The visitor has the ultimate chance to swim in open water with these creatures. How? Mixed Reality, the use of this technology is the core of the concept. The technology allows for visuals to be created in the form of overlays within our physical environment giving a truly immersive virtual Orca experience in the water. This is a vision that revolutionises the way we interact with Orcas by developing a cruelty free experience to connect the public back to Orcas but at the same time radically improve the life of the living creatures.
- Brother & Wolf TypefaceAnother Brother & Wolf brief where the band wanted to create a distinctive typeface to add to my album cover design. The aim was to create a bold typeface for the bands banner which will be located at their live performances. The band wanted a typeface that contrasts to the current design to give it a roughened, raw, live feel to reflect the live music being performed. Each letter for the typeface was individually crafted by hand with the use of acrylic paint and put together digitally to create the brand for the band.
- AfrasiaThe challenge for this project was to gain an understanding of the brand Afrasia, uncovering as much information as possible from the client to be able to rebrand to those specifics. Understanding this information will allow for a detailed, meaningful design reflecting exactly what Afrasia aims to communicate to a target audience. Afrasia are a brand built on being unique and shique aiming to bring forward African and Asian colour and fashion and mix it into the current Western ‘girl next door’ to make way for a contemporized Afrasian collection sort after by the majority. The aim is to make a statement out of the brand, creating a sort after brand that people feel that they must wear. Therefor the brand must be versatile and able to use the full brand name, Afrasia but also an iconic ‘A’ is important for brand recognition. Important aspects to consider when communicating to the target market is to consider is that this product is original and it must appeal to the majority and not exclude Western culture. A balance of Western, African and Asian in a subtle, fashionable, unique, timeless way will make way for a brand that will be sort after.
- HyperloopGroup Design Project with two other designers. The project was to tackle the futuristic brand which envolved branding, marketing, advertising and devising ticketing system. Research. Through investigation into the priorities of the target market of the travel system, it was found that the majority of users would be tourists. San Francisco and Los Angeles are widely known for their tourist attractions such as Disneyland, The Golden Bridge and Rodeo Drive. Current time to commute between the two locations is approximately 13 hours via train and 6 by coach. The Hyperloop system will reduce this time to just 30 minutes. We found this to be most beneficial to tourists who wish to hop between locations quickly, for example; day trips. This service then subsequently allows for tourist attractions to partner with the Hyperloop brand, offering deals and discounts for its customers. We found it to be a very expandable area of the market. The Band. Research found that current methods of transport require numerous travel documents, which can frustrate the customer and be time consuming looking for specific documentation. With Hyperloop, we designed a wearable wristband that allows users to keep important information such as tickets in one safe place. The system eradicates the need for an interrupted process of showing identification and other documentation. It allows users to swiftly pass through barriers providing they have a valid ticket, which in turn represents the smooth and effortless experience that the customers will undergo on their Hyperloop journey. Ticket and Purchasing. Frequent users can top-up their band balance through a number of methods. The first is various booths located around the station. The booths allow users to scan their wristbands and use an interactive interface to top-up accordingly, using cash or card. The Hyperloop app, will allow android and ios users to also transfer money to their band along with other additions, such as viewing/using purchased tickets, travel times and partners of the brand.
- 365 Project Custom Designed NumbersMy personal reason for starting a 365 project was for personal development and to build confidence within myself and my designs. I wanted to be able to manage my time and organise my life while juggling a number of projects ready for my final year of University. I always strived to be one of those career driven people who would be able to balance a number of projects and still have some sort of personal life. Another personal aim of mine was to develop my ability further, comparing and contrasting the numbers from the beginning and follow my challenging journey, developing new skills and experimenting with new techniques to the final 365 number. I also aimed to push myself into a project that from the offset I knew was going to be an enormous commitment and challenge but ultimately the reward would reflect my commitment to design and perseverance.
- D&AD New Blood NationwideBanking is regarded as lothable, its hard to encourage people to take control of their finances as banking is linked to no money, bills and constant outgoings. Many suffer with serious emotional issues with regards to money, negativity around this area can lead to depression, anxiety and serious loneliness. My solution was to revolutionize the financial world by changing banking to being positive and to inspire & prepare our younger generation to financial independence. The aim was to change the way people perceive banking, making us aproach banking with a more positive healthy attitude and to focus on what you have not what you dont have and hide the negative associations with banking.
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Work history
Graphic Design Intern
London, United KingdomFull Time
Freelance Designer
- Freelance
Book Design
Building a concept and illustating a book cover for a zombie apocalypse located in London.
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Skills
- Advertising
- Visual Arts
- Print Design
- Design
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
- Problem Solver
- Organisation and Problem Solving
- Communication Presentation
- Branding Corporate Identity Typography Logo Design
- Ambitious Goal Driven
- Creative
- Detail
Education
Graphic Communication
- Cardiff, United Kingdom
BTEC Foundation Studies in Art and Design
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