About me

I am a hardworking, calm individual with experience in customer focussed, content creation, direct mail and social media to attract and encourage customers through the marketing funnel. I am a quick learner who can absorb new ideas and can communicate clearly and effectively with work colleagues, clients and senior managers.

QuestionsProjectsExperienceTeam

Work history

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Brand marketing executiveLighterLife Fast
Oct 2019Harlow, United KingdomFull Time
● Work under the leadership of the Brand Manager and the Directors of the business to help deliver the retail brand, sales and marketing objectives and goals. ● Maintain social media accounts for brands, respond to customer enquiries and identify ways to grow social communities and engagement. ● Create content plans, develop content and use the content across channels to meet the campaigns objectives. ● Support the development of online communities and members’ areas. ● Review packaging updates; prepare packaging artwork briefs, coordinate the creation with design agencies and proof packaging artwork. ● Manage the weekly new product development (NPD) team meetings, and coordinate product sampling. ● Prepare NPD briefing documentation and co-ordinate with suppliers. ● Coordinate the internal and external (e.g. Superdrug) brand assets, ensuring correct messaging and imagery, and update with NPD. ● Liaise with design resources to ensure assets are readily updated and available. ● Maintain an up-to-date awareness of industry trends and competitor activities, undertake market and customer research (e.g. market size, channels to market, customer needs, product feedback, etc), use this intelligence to inform brand and product development, future campaigns and messaging.
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Content WriterOcean Florida
May 2017 - Oct 2019Romford, United KingdomFull Time
● Creating and delivering quality content strategies to drive conversion ● Using Google Analytics to build reports and to optimise future content ● Producing the annual brochure which is sent to up to 20,000 recipients a year and coordinating highly targeted direct mail to segmented data ● Working with partners like SeaWorld, Disney and Visit Florida to create results-driven campaigns including website takeover, dedicated blogs, and third party partnerships ● Keeping to strict partner guidelines and nomenclature ● Writing copy for the website including hotel descriptions, deal copy, theme park copy using the Ocean Florida tone of voice via a customer CMS ● Refining customer communications from the start to the end of the customer journey which include automatic emails and printed material ● Undertaking larger content projects like hotel description redesigns, training booklets for sale staff and creating the first Ocean Florida style guide ● Nominated SeaWorld Parks ambassador where I embark on extra training and share knowledge with the wider team ● Mentoring junior members of staff

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Skills

• Social Content Strategy
• Social Media Marketing
• Social Media Management
• Content Creation
• Content Editing
• Content Ideation
• Project Management
• Brand Activation
• Brand Collaboration
• Brand Communication
• Brand Campaigns
• Brand Communication Planning
• Brand Guidelines
• Direct Mail
• Data Collection
• Data Driven
• Conversion Optimisation