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Kathryn Slater
Available

Kathryn Slater

Creative CopywriterLondon, United Kingdom
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Kathryn Slater
Available

Kathryn Slater

Creative CopywriterLondon, United Kingdom
Professions
  • Copywriter
  • Writer
LevelMid Level
AvailabilityFreelance, Full-time
About me
Creative Copywriter *Seen campaigns through from conception to launch *Helped to art direct on photo shoots and worked copy around concept imagery *Crafted memorable social copy for many different luxury brands *Written countless concept decks full of ideas to present to clients *Written manifestos that have helped to win pitches and re-position global brands *Developed comprehensive TOV documents for global luxury brands and small start-ups *Owned the copy on various projects and global accounts *Written long-form press releases for international events *Written scripts for AI, working closely with UX and development teams You can find my portfolio at www.creativecopykat.co.uk
QuestionsProjectsExperienceTeam
Projects
  • Foyles - Together We Write
    Foyles - Together We WriteBrief: Boost engagement and brand perception by celebrating the art of storytelling. ​ Answer: A two month-long interactive campaign which encourages passersby at busy train stations to write their own answers to blacks in a short sentence. Answers are written on paper, placed into ballot boxes and then read and sorted over the weekend when the best answers are chosen.
  • Dulux - If These Walls Could Sing
    Dulux - If These Walls Could SingWhat: Promote a new range of colourful paints. How: By taking inspiration from TV ads with great soundtracks. Interactive posters can also be created to further the idea.
  • Dignity In Dying - Your Life. Your Choice
    Dignity In Dying - Your Life. Your ChoiceWhat: Get people talking about assisted dying and re-evaluating their opinions on the decisions around it. Help viewers understand that it's a life choice people are entitled to make. How: A campaign which is brutal yet thought-provoking. A copy-lead feature which attempts to show the darker, more honest side of terminal illness. I've also produced a script for TV and created a short video exploring choice.
  • Ben & Jerry's - Plant One On Us
    Ben & Jerry's - Plant One On UsWhat: Increase ice cream sales and boost brand perception while raising money for an eco-friendly cause. Very B&Js. How: By introducing new packs of Ben & Jerry's containing a seed packet which can be planted in the upcycled, used tub. Money from each pack goes to The Bumblebee Conservation Trust and a social community and event can be born from the campaign.
  • Snapfish - Photos for Your Liking
    Snapfish - Photos for Your LikingWhat: Encourage people to print their photos rather than just putting them on Facebook. Print photos that YOU like, rather than leaving the liking to your friends. How: Simple print campaign which can be brought to digital by means of sponsored social ads.
  • Recycle Now - Help a Paper Out
    Recycle Now - Help a Paper OutWhat: Campaign to encourage people to recycle their waste paper How: By connecting with people on a human level by personifying paper objects. People feel obliged to help them fulfil their goals of becoming else in their next incarnation.
Projects credited in
  • Gousto 5 recipe box
    Gousto 5 recipe boxWe recently launched 5 recipes for our 2 person box so we had to shout about it. We created a campaign that ran on social and on our digital platform to tell all the good news.
Work history
    AKQA logo
    AKQA logo
    CopywriterAKQA
    London, United KingdomFull Time
    J
    J
    CopywriterJaywing
     - Newbury, United KingdomFull Time
    Crafting both long and short copy for clients such as Merlin Entertainments, Pepsico and Sky. Work was always varied and I took great pleasure in helping to sculpt advertising routes for client pitches, contributing taglines, ideas and potential email campaigns. I also had a hand in social media management, managing social pages for various Pepsico brands. While adhering to brand tone-of-voice, I was responsible for crafting replies (both good and bad, though the good was undeniably more fun), to customers.
Skills
  • Advertising
  • Marketing PR
  • Writing
  • Copywriting
  • Editing
  • Creative
  • Office
  • Photoshop
  • Word
  • Content and Media Writing
  • Copywriting
  • Ad Concept
  • Advertising Concepts
  • Concepts
  • Adobe Photoshop
  • Microsoft Powerpoint
Education
    U
    U
    2:1 Creative Writing and English BA HonsUniversity of Winchester
     - Winchester, United Kingdom