About me
A highly motivated, versatile and conceptual creative graphic designer with over seven years industry experience. Experience across a variety of design disciplines and a breadth of industries has created a very thorough grounding and understanding of the design process and client liason. Creating communications that answer the brief and make the client happy is my no. 1 driver.
Projects
- Biggin Hill Airport - Logo redesignBrief: To redesign Biggin Hill Airport’s logo and brand to reflect the established, high end quality of the airport and to be clean, clear, and appeal more to customers. Keeping in mind the history of the airport — originally it was a busy RAF base and now is a commerical and regional airport. Process: The primary research process of questioning local business people and the community, led the research team to conclude that heritage was one of the main USP’s of the Airport. The team created a nu
- Bett 2018 - Event Identity & Publication DesignBrief: Move the ‘game changers’ theme on from last year by taking it in a new direction – be bold, be adventurous, shift the mindset from Bett as a trade show to Bett as a platform for change; keeping the brand vision at the forefront, strong messaging and striking visuals, yet retain playfulness and originality. Process: Through brainstorm and moodboard development, the team kept coming back to this idea of ‘tomorrow’ and how this had to be the next logical stage for the creative. This, combi
- BBC Music Introducing Amplify 2017 - Pocket GuideBrief: To create an A3 Pocket Guide for the launch show BBC Music Introducing Amplify, which follows the brand guidelines and the show’s aesthetic and appeals to the younger audience. Final Outcome: A functional and user-friendly navigational tool printed on offset paper which enhances the industrial feel of the event itself. The floorplan was also used for on-site signage and social media coverage.
- Shortlist Media Brief - Stylist Live 2018 RebrandBrief: Stylist live is a yearly show of talks, workshops, fashion shows and shopping pop-ups for Stylist readers at Olympia London. We would like you to create some marketing concept ideas and executions for a 2018 campaign: please refresh/overhaul the look and feel. Please keep the collage motif for the speakers and items but the whole execution needs to move on and be updated any way you wish. The collage motif can be different in execution, but must be a multi image solution. The logo would r
- Pure London AW18/19 + Pure Origin SS19 PublicationsBrief: To design the Pure London Show Guide and Pocket Guide AW18/19 using their new creative which needs to be clean and bold; focusing around the concept of 'We are London'. During the process the new sector of the show 'Pure Origin', needed more of it's own identity, so we solved this problem with a 'tilt and turn' style magazine, Pure London at the front and the smaller Pure Origin was at the back when the magazine is flipped over. The flag graphic wrapping around the magazine to ensure coh
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Work history
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Creative Services LeadEvent Guides
London, United KingdomFull Time
10/2015 – 07/2016 : Graphic Designer
07/2016 – 05/2017: Client Services Manager
05/2017 - Present: Creative Services Lead
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Graphic Designer & Studio ManagerPad Creative
- London, United KingdomFull Time
Graphic Designer: 05/2010–12/2013
Graphic Designer & Studio Manager: 01/2014 – 07/2015
Skills
- Print Design
- Client Communication
- Brand Identity
- Logo Design
- Adobe Creative Suite
- Creative Briefing
- Layout Composition
- Creative Direction
- Graphic Design
- Illustration
Education
BA (Hons) Graphic DesignArts University Bournemouth
- Bournemouth, United Kingdom
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BTEC Foundation Diploma in Art and DesignRavensbourne College of Design and Communication
- Chislehurst, United Kingdom