About me
I am a creative and confident Account Director with 6 years experience in the advertising industry. Leading projects with demandin deadlines comes as second nature to me. Described as energetic and motivated, I thrive on challenging tasks and developing new skills. I see myself as highly resourceful and enjoy adapting to different environments.
Projects credited in
- Age UK 'Just Another Day'Age UK’s 2017 Christmas campaign saw the highest increase in volunteers and donations ever recorded. The 60sec ad and 4min long form film were also supported by a partnership with Channel 4, as well as through DOOH posters and social media with targeted messages timed to maximize impact during the busy holiday advertising season.
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Work history
Account DirectorDrum
- London, United KingdomFull Time
Clients: McDonald’s, Sainsbury’s Tu, Audible, VW Group, Experian
McDonald’s – DRUM is lead agency for their ‘always on’ social
Owning all aspects of the relationship & acting as brand guardian for DRUM (& OMDs) biggest client
I lead monthly content meetings with all key stakeholders, steer creative using brand insight, audience trends & execute directly with McDonald’s Social Editor In Chief as well as overseeing the design team, production team & the process
Support on the social strategy to develop PR ‘able campaigns that credibly raise the profile amongst target demographic
Leading the internal teams to ensure we are providing the highest quality of creative content
Working with OMD to optimise our best performing content based on monthly results
Leading discussions around negotiating extra projects and the retainer renewal
My biggest achievement since leading this account across my 2 years at DRUM is the launch of Instagram as an always on channel for the brand, this involved:
Scoping out the project and selling this in to McDonald’s Social Editor In Chief
Working closely with the strategist to develop a sound strategy
Leading the presentation of our strategy and creative concept to the Director of Marketing for Brand, Experience and Media for sign off on the project
Running this project to implementation including refining the creative, shoot planning, working with our Producer on post production and delivery of the assets
Providing data and metrics on the success of the launch
General – across clients
Proactively seeking new business opportunities with current clients
Selling proactive projects into clients and negotiating production and media value on their behalf
Supporting the Head of Client Services, Creative Director and Head of Strategy on several pitch projects
Lead creative process; leverage consumer insights, market conditions & interpret data to develop campaigns - driving new ways of consumer interaction with brand services & deliver ROI
Acting as the escalation point for any project that I am not solely running and ensuring junior members of the team are supported in the day to day running of their campaigns
Line managing an Account Manager – setting goals, supporting development and training
Skills
- Marketing
- Marketing Strategy
- Client Services
- Strategic Planning
- Project Co-ordination
- Social Content
Education
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BA (Hons) Fashion Marketing and BrandingNottingham Trent
- Nottingham, United Kingdom