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I view the road differently. Obstacles are exciting. Perspective is everything.
Studying Advertising: learning each role with-in industry as well as theoretical and contextual studies.
With-in first year we created an ambient advertising agency: "Riot". With-in this year we were given live briefs to execute from companies. This allowed me to gain skills in teamwork; working creatively along side 5 other people. It also allowed me to understand the pressures of working on several briefs at once as well as the workings and roles with-in an advertising agency. Alongside this we also learn contextual and theoretical studies, this has taught me to analyse everything I see and take nothing at face value. Currently with-in my second year, I have been given more opportunity to learn. We again study contextual and theoretical studies however choose upon the topic. This year i have studied "The Gaze" as well as "Urban Encounters and Surveillance". As well as this we are given weekly lessons in Adobe softwares. We are also learning the roles of an account manager: how to successfully market research and apply it to our work. We have also studied expanded advertising and given the opportunity to create our own advertisement from this. As well as having live briefs to respond to.