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I’m Katie, a creative writer seeking a new and exciting position. Words have always come naturally to me (I’m a big talker as well as a writer) so I'm glad that I'm going into an industry where I can put that to good use. During my time at University I unlearnt everything about rules that I had spent so long at school trying to stick to and was able to unleash my creative potential. I thoroughly enjoyed my time there but now I am keen to use the skills I gained in the real world.
From August to September I completed a five week placement as a creative copywriter at GTB along with my partner Grace. During my time here I worked on a number of copy briefs from writing native copy for their digital ads to writing radio copy for their Summer Check campaign (which ended up getting aired). I also came up with new ideas they could use for their 'smart mobility' plan including an app that would make public transport easier for tourists to use. However, my favourite brief I worked on was to create ideas for a cinematic app experience using new technology. I enjoyed doing this as the brief had no boundaries and the possibilities for creative ideas were endless. I found my experience at GTB to be very gratifying and gave me good experience as well as a real insight into agency life.
During my time at VCCP, I learnt about what is involved with each role within an Advertising agency. We were briefed on the Monday to advertise Müller corner and worked throughout the week in our groups to create a campaign to advertise Müller corner as a family product which also highlights the new thicker and creamier recipe. We then pitched on the Friday to a number of staff members at VCCP. The week taught me a diverse range of skills involved within working in an advertising agency from planning to creative as well as giving me practice and experience in pitching. I really enjoyed my time there and found the experience very insightful and enjoyable.
During my time at University I learnt how to use advertising strategy and creative thinking techniques in order to create compelling campaigns that appeal to the target audience. I also built up my creative writing skills and learnt how to write in different tones depending on who I'm speaking to. I finished University with a 2:1 which I was very proud of, however my proudest moment there was my dissertation. The title was 'An analysis of Cadbury Gorilla: Investigating the factors that may have contributed towards it's virality' and I came out with an A*. I enjoyed learning about what it means to be 'viral' and investigating whether different elements of an ad can have a neurological effect on us and impact how they react to it.