About me

Whether you're after concepts, a bit of a rewrite or have a completely blank canvas, I'd love to help. With experience across digital and print for brands like Eurostar, EE, Sky, the Daily Telegraph, Wyevale Garden Centres and TK Maxx, I'll help you engage and inspire your audience, whoever they are and whatever your goals. I’m always looking for a fresh challenge, so get in touch to have a chat about what you're after.

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Projects

• TK Maxx - emails As well as writing copy for a couple of weekly emails, I reviewed TK Maxx's CSR pages and made a few suggestions ahead of their 2013 partnership with Comic Relief. See more at plumtreecreative.com/tk-maxx.
• HomeSense - emails, print and website With HomeSense's quirky, friendly tone of voice it was great fun producing email and online copy, as well as an in-store leaflet promoting a Valentine's Day competition. Take a closer look at plumtreecreative.com/homesense.
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  Eurostar - cocktail menuWhen the new Business Premier lounge opened in Paris, the cocktail bar centrepiece needed a menu. Signature Eurostar cocktails and classics were created by the London Cocktail Club, then it was my job to make them sound irrésistible. See the full menu at plumtreecreative.com/uploads/1/1/1/9/11197208/cocktail_menu.pdf.
• Wyevale Garden Centres - online articles From growing blackberries to picking plants for a sensory gardens, I really enjoyed researching and writing a whole range of articles for the new Wyevale website, as well as copy for point of sale displays and brochures. See more at plumtreecreative.com/wyevale-garden-centres.
• Eurostar - Travel State of MindUsing the Travel State of Mind TV ad as a starting point, I wrote all the copy for Eurostar's out-of-home campaign. Initially, the brief was to write short headlines to appear on cross-tracks and TCPs, but I was over the moon when my long-copy idea was approved. As well as cross-track posters, the say yes and see what happens ad appeared on a huge billboard at Waterloo station and got positive feedback on social media. See more at plumtreecreative.com/eurostar.
• Daily Telegraph - summer supplement A double page spread in the Daily Telegraph's 2015 summer supplement was great fun to research and write, and hopefully helped whet the appetite of a few festival-goers. Read the full spread at plumtreecreative.com/daily-telegraph.

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Work history

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Lead WriterEurostar
Aug 2016 - Sep 2017London, United KingdomFreelance
Leading the copy team including French and Dutch transcreators to create copy for every imaginable channel - from huge long-copy out of home posters to lines for coffee cups and onboard announcements. I also wrote and ran tone of voice training sessions for customer service teams, to help them bring the brand to life on the phone, on social media and over email. A few favourites: • Writing long-copy ads and witty headlines for the 2017 Travel State of Mind campaign. • Naming Eurostar Interludes, then writing all about it. • Creating a cocktail menu for the new Business Premier lounge, naming each tipple and writing an enticing description. • Writing fun one-liners for digital banners, social media posts and onboard coffee cups. • Creating activities to keep kids amused en route, like a card game and a little passport. • Creating and running tone of voice training sessions to get customer-facing teams up to speed.
Freelance CopywriterThe Telegraph
Apr 2015 - Jun 2015London, United KingdomFreelance
• Researching and writing copy for a double-page spread on summer festivals. • Writing gardening articles to encourage readers to get growing. • Writing little snippets for an online plant picker for their Bringing Britain to Life campaign.

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Skills

• Copywriting
• Brand Tone
• OOH
• Advertising Copywriting
• Digital Copywriting
• Print Campaigns
• Headline Writing
• Training
• CRM Copy
• Internal Communciations

Education

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BA (Hons) EnglishUniversity of Southampton
Oct 2002 - Jun 2005Southampton, United Kingdom