Following a 7 year career in advertising helping clients tell their brand stories through creative content partnerships, I now work as Head of Content for SOAR Wellbeing.
As a content strategist, editor and writer, I built up the content platform within SOAR app from ideation through to execution. Working together with development teams across UX, UI, brand and marketing, I am responsible for directing and delivering the content growth strategy as SOAR's AI technology learns how users consume and interact with articles, podcast and video.
Specialising in wellness, luxury, travel, mindful living and the brilliant absurdity of life, loss and adventure - I am looking for my next opportunity in writing, marketing or creative brand storytelling.
Work history
Content DirectorSOAR Wellbeing
London, United KingdomFull Time
Head of Content (Content Strategist / Editor)
Building content strategy, responsible for content creation and growth across the SOAR brand
Creating brand voice, style and highly engaging content for the SOAR feed driven by AI
Managing all marketing content creation and retention
Design and delivery of editorial and multi-media production timelines
Managing and recruiting SOAR content writers and producers
Writing and producing content - wellbeing journalism
Directing key future content strategy driven by analytics and user behaviour
Leading content partnership strategy and influencer contribution
Manage 3rd party content production in the audio and video space
Advertising DirectorMonocle
- London, United KingdomFull Time
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Skills
- Advertising
- PR
- Brand Storytelling
- Content Marketing
- Writing
- Content Strategy
- Theatre
- Film
- Editing
- Public Speaking