I'm currently responsible for all written and visual output for the UCL Institute of Healthcare Engineering. I managed a full rebrand process for the Institute to ensure the cutting-edge technical research was being reflected in the design and tone of the public materials and was pitched at a suitable level for our key stakeholders. Completed and ongoing projects and tasks include: * Creating all content for the new website including sourcing, shooting or commissioning imagery in order to convey the correct message * Writing blog posts, press releases, event coverage, opinion pieces and Director's articles for the news section of the website * Writing suitable page titles and descriptions in the back end for SEO * Producing all social media posts for the Institute and its associated sub channels, ensuring correct tone of voice is being used both for the brand and channel/platform * Producing 2 monthly newsletters and 1 quarterly (all digital). This includes article pieces, comment from the Director and blog pieces from research areas. * Manage AB testing and campaign performance to improve subject lines and measure popularity of different content areas in particular audience sectors. * Scriptwriting for PR video campaign (in progress), ensuring key messages and the Institutes' USP is coming across both in the voiceover and the on-screen visuals. * Scriptwriting for informational video campaign (ongoing) designed to explain conditions and medical procedures to affected patient groups, ensuring language used is pitched at a suitable level for this audience. Managing process of working with focus group to achieve this. * Writing content for a variety of printed literature (as required) * Providing proofing, copywriting and editorial support to the Institute's academics
During my time studying at Norwich University College of the Arts allowed me the freedom to explore many different writing disciplines and the relationship between words and visual languages. Projects included comparative writing, storytelling, poetry, poetry as a narrative tool, scriptwriting for stage, scriptwriting for screen, photography and vignettes. During this period a strong underlying theme of magic realism was developed through literary-visual storytelling, exploring the blurred boundaries between reality and dream and what happens when the two overlap.