Hello!
My time has come to spread my agency wings and I’m looking forward to a new challenge! I have thoroughly enjoyed the agency experience and have developed a strong background in digital knowledge, I am now searching for a long term career for the right company which allows me to further develop and learn within an exciting environment.
Experience
I was trained as a digital specialist during my first two years at Zenith before the structure changed and we merged our print and digital team, working across a variety of clients (mainly entertainment, beauty, fashion and luxury).
I personally onboarded the UK digital Coty account, implementing process with wider teams within the agency and educating clients. As viewability, fraud and brand safety champion within our trading team I was on the forefront of creating and pushing Coty’s digital strategy for 2016 with a large focus on viewability in line with client demands. This strategy was implemented globally across the account, not just at local market levels with senior clients and publishers. This paved the way for viewability/Vivaki publisher trading contract agreements to be drafted, which I worked closely on with the head of trading. Whilst on the Coty account I have also worked across print involving complex licence requirements/negotiations, managing very technical anniversaries and inserts.
Following this I now work across Net A Porter, Christie’s international account and H&M – managing their print and digital accounts from a planning and buying perspective. Which allows me to have a great blend of both branding and performance focused digital campaigns. Especially within ecommerce sites, insights include a very strong focus on ROI, cost per order/acquisition/ average order value etc. Managing a team of 5 and being the main trading lead on these accounts with a lot of client contact.
Internally I am the main trading lead for rolling out the publicis creative arm ‘DOT’, I have been working closely with their head of department to introduce DOT as a solution to clients from a trading perspective to Zenith. Educating and working closely with the wider investment teams, comms BDs and planning teams as well as presenting the solution to clients within the agency group.
About Me
My friends would describe me as outgoing, bundles of fun and loyal. I have always been enthused by the sociable aspect of my role and have made solid relationships throughout the industry.
My main loves are Music, Travel, Espresso Martinis and Dad Jokes.
Be so great to be considered!
Thanks so much,
Katie Mack
07966457926
Work history
Display Advertising ManagerPublicis London
London, United KingdomFull Time
o Steering the digital strategy of all Coty accounts; Luxury Fragrance, Beauty and Haircare.
o Engineering and implementing viewability global strategy for all digital campaigns, working closely with the global lead client and managing internal teams to deliver this.
o Overseeing luxury and high profile brands digital strategy and trading; Net A Porter, Christie’s, H&M and Birkenstock (branding and performance)
o Viewability, Brand Safety and Fraud Champion within trading – overseeing viewability co-ordination team across all Zenith clients, sharing insights with wider teams and clients.
o Developed Publicis groupe’s viewability T&Cs within trading contracts.
o Trading lead for Publicis creative arm ‘DOT’ across all Zenith clients.
o Reporting to an Account Director, managing a team of 5; organising both their daily processes and mentoring and encouraging their progression within the agency.
o Consistently training all team members; and ensuring opportunities for progression and responsibility.
o Leading both the client relationship and moving from a management role to take on key director responsibilities such as auditing and forecasting.
o Taking ownership of key brand briefs, working closely with wider agency teams and external publishers to develop strategies in line with client objectives.
o Presenting strategies, education and campaigns to key clients.
o Managing media campaigns across display, digital and print briefing in specialised teams to ensure campaigns delivered from clear initial objectives through to delivering ROI and recommendations to take forward.
o Achieving stand out value for clients through negotiation with media owner contacts
o Developing and leading on client friendly actionable solutions.
Skills
- Fashion
- Advertising
- Events
- Marketing PR
- Account Manager
- Presenting
- Account Management
- Brand Management
- Client Services
- Marketing
- Pitching
- Project Management
- Excel
- Office
- Word
- Luxury Brands
- Enterntainment
- Beauty Brands