Katie McNicol

Account Executive

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Projects

  • fashion, marketing, content creation, Events, photoshoot, visual communication

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Skills

  • Event Coordination
  • Content Creation
  • Client Management
  • Media Relations
  • New Business Pitches
  • Project Planning
  • Brand Consultancy
  • Writing

Work history

Currently

Account Executive

Frank PR

Oct 2015
  • London, United Kingdom
  • Full Time
  • I have gained considerable experience as a client services specialist in consumer comms, spanning industries such as travel, lifestyle, FMCG, events and more. Some key achievements and responsibilities include: • Project lead for large hotel chain campaign, doubling agreed KPIs and generating >£23,500 in revenue from bookings directly via our content • Awarded Campaign of the Year 2016 for work with United Nations ambassador • Core planning team for Orangina #ShakeLaVie summer event and UK-wide Vype launch in collaboration with Tinie Tempah • Planning, developing and delivering campaigns and special events • Presenting new business pitches and assisting SMT with strategic planning • Generating and marketing creative and SEO-boosting content

Education

2015

Master of Arts (MA

University of St Andrews

Sep 2011 - Jun 2015
  • Saunt Aundraes, St Andrews, United Kingdom
  • I gained a 2:1 MA (Hons) in Management from St Andrews, studying a diverse range of business modules including Advertising and Marketing, Consuming Culture, Change Management and Accounts and Statistics. My extracurricular activities were where my true passions lay: as Creative Director of the largest student-run fashion show and music festival launch party in the UK ; and as the first female President of the Management Society, organising a Women in Business forum and countless panel discussions with guest CEO/Directors across media, tech, fashion and finance industries.

Awards

2016

Campaign of the Year

Frank PR

  • Campaign of the Year 2016 (internal at Frank PR) for my work with Lewis Pugh: UN Ambassador of Oceans. I worked with Mr Pugh in October 2016 on the announcement of the Ross Sea Marine Protected Area, dominating the news agenda and securing 10 broadcast slots in one day.