About me

A senior fashion copywriter with over a decade of experience helping global brands and start-ups find their way with words. In recent years, I have written for some of the world’s most influential and exciting fashion brands, including Louis Vuitton, Harvey Nichols, Levi's, Tommy Hilfiger, Farfetch, JOOR, Lyst, dunhill, Charles Tyrwhitt, John Lewis, Whispering Smith, String Ting, July Child and Shein.

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Projects

• Louis Vuitton Product DescriptionsSearch and conversion optimised product descriptions and lookbook copy.
• Barnardo's Retail Summer 2023 CampaignCopy for the entire Barnardo's Retail entire summer 2023 pre-loved fashion campaign, spanning web, email, social and OOH marketing.
• Harvey Nichols e-comCategory descriptions for the luxury department store

Work history

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Copy LeadJoor
Sep 2024New York, United StatesFreelance
Maternity cover creating B2B copy and content for the US wholesale fashion market. Originated whitepapers on retail trends as well as SEO blogs which helped drive an increase in leads from organic traffic.
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Copy LeadKatieRamsingh.com
Nov 2019London, United KingdomFreelance
I work with fashion brands on tone of voice and brand bible creation, content strategy and SEO website, paid and organic copy. Most of my work is on a freelance project basis, a sample of which you'll find below. During the pandemic I also ran four cohorts of an online copywriting school for 10 small fashion and beauty business owners.

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Skills

• SEO Copywriting
• SEO Content
• Copywriting
• Fashion Copywriting
• Fashion Content
• B2C Copywriting
• B2B Copywriting
• Fashion E-commerce
• Fashion Communication
• Copy Development

Education

PassLondon College of Fashion, UAL
Mar 2011 - Apr 2011London, United Kingdom
Fashion Journalism Intensive, Short Course