Work history
PR Consultant
London, United KingdomFreelance
(Senior) Account Executive
- London, United KingdomFull Time
• Campaign co-ordination: managed multiple PR campaigns for a variety of B2B technology clients concurrently, ensuring all client and journalist deadlines were met. Coordinated press tours and ad-hoc briefings with technology, channel and business journalists, which required time management skills, foresight and the ability to manage media contacts, clients and external functions. Coordinated pan-agency PR efforts with affiliate international agencies including teams in US, France, Germany and Spain, guaranteeing consistent, unified global outreach.
• Copywriting: produced technology related opinion/comment pieces, briefing documents and product and issues-based press releases ensuring translation with sister agencies into respective languages where appropriate. Interviewed, drafted and placed corporate case studies to generate timely and relevant client exposure.
• Project management: managed research projects regarding the value of customer redemption and the internet habits of young children, acting as the main point of contact between the client and the market research agency. Played a key role in ensuring the research was delivered for the client as data, insight and easily deployed deliverables.
• Presenting: regularly led on client meetings and presentations, ensuring the client was informed of how the account team was progressing in relation to established key performance indicators and timescales.
• Team leader: delegated to junior consultants effectively and allocated tasks within each of my account teams.
• Client liaison: acted as the sole point of day to day contact with the client across up to four accounts at one given time, leading on status calls and general email communication. Offered additional in-house PR support to document management client, Xerox, over a six-month period.
• Social media: Worked to develop social media timelines for a range of clients coinciding with new product releases and campaigns. Developed content for regularly scheduled posts, which enlightened audiences and promoted brand-focused messages.
Skills
- B2B Copywriting
- Media Relations
- Project Management
- Event Assistant
- New Business
- Social Meda
- Market Reseach
- Client Communication
- Client Relationship
- Marketing
Education
BA (Honours) History of Art - 2nd Class Upper Division (2:1)
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Diploma in Foundation Studies (Art & Design) Pass
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