Projects credited in
- GREEN & BLACK'SBrief in brief: Launched in the UK in 1991, GREEN & BLACK’S has established a reputation for delivering some of the finest tasting Premium Chocolate in the world made from quality Organic ingredients. With a new line to launch, GREEN & BLACK’S enlisted Bulletproof to create a vibrant and cohesive brand identity and packaging design for its new Pure Dark and Pure Milk chocolate bars that would break away from the generic mass Premium Chocolate category codes and conventions, while delivering the15
- Ritz Brand and Packaging RedesignBulletproof had already put the glitz back into Ritz back five years ago, when we created the pack design that placed the iconic crackers shoulder to shoulder on shelf. But despite its iconic status, Ritz was getting overlooked in the ever growing snacking aisle, with more and more consumers seeking healthier alternatives. The time had come to review the Ritz recipe and contemporise the branding to help it reconnect with consumers. With an improved recipe to communicate and a new flavour varian6
- Swedish Fish Brand and Packaging RedesignSwedish Fish arrived in the USA in the late 1950’s as an import from Sweden and over the years, this fish shaped candy has become entrenched in US candy culture with a fiercely loyal following. With the last redesign carried out over thirty years ago, the brand was looking tired and old fashioned and lacking relevance for the modern consumer. Bulletproof were briefed to modernize Swedish Fish with a bold design that would clearly communicate its lighthearted, witty personality and the new brand1