katie wu

katie wu

Luxury Marketing specialist/content creatorLondon, United Kingdom
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katie wu

katie wu

Luxury Marketing specialist/content creatorLondon, United Kingdom
About me
Katie graduated from Glasgow Caledonian University with an MSC in Luxury Brand Marketing and a BA with Honors in International Fashion Branding. Passionate about technology and all things digital, Katie is keen to help empower underrepresented groups in society both in terms of gender and race. She is a campus London ambassador which aims to build a racially and ethnically diverse community of founders, entrepreneurs, and investors in London.
Projects
  • University Projects
    University ProjectsBrief - Creating a brand extension for a luxury brand. I chose to open up a Stella McCartney concept restaurant space in line with the sustainable and ethical ethos of the brand. Check the link here: https://drive.google.com/open?id=0B8bI02kRPJGzMnVab1NrMDhHUGc
Work history
    Brand Ambassador
    London, United KingdomFreelance
    • Our mission is “To build a racially and ethnically diverse community of current and aspir- ing startup founders, entrepreneurs, and investors in London in order to work, learn, and succeed together.” • Responsibilities include aiding in the preparation of key events (sourcing keynote speakers, promoting on social media) • Reacting to the communities needs (introducing relevant contacts when needed, being a point of contact).
    Marketing Internship
     - London, United KingdomInternship
    • Support with conducting brand analysis. • Support with execution of the presentation, write up, analysis and application of insights gained from research and client meetings.
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Skills
  • Social Media
  • Marketing
  • Brand Communications
  • Fashion/retail/luxury
  • Coding Skills
  • Community Building
Education
    Masters of science in Luxury brand marketing (Merit)
     - London, United Kingdom
    • Core Modules: Developing Personal and Professional Competence, Research Project: Design and Methods, Consumer-Led Sustainable Marketing, Global Branding and Integrated Marketing Communications, Strategic Marketing of Luxury Goods, Legal Aspects of Brand Management. • Dissertation – How luxury brands can leverage new technology to optimise the in-store customer journey. • Recipient of Marks and Spencer Scholarship. • Extracurricular Activities: Student Representative.
    BA Honors in International Fashion Branding (2.1)
     - London, United Kingdom
    • Core Modules: Visual Merchandising, Fashion branding, E-marketing, Marketing, Planning and Strategy, Management and Organisations, Economics, Finance • Dissertation – Exploration of Chinese consumers' perceptions of Luxury brands. • Extracurricular Activities: Student Representative (Year 2), Student Leaders Award (Advanced Level), Treasurer of Fashion Society (Year 1).
Awards
    marks and spencers scholarship
    Full tuition to study masters in London and mentorship from marks and spencers