Graphic Designer and Art Director, with a focus on Visual Communication, Conceptual Design and Creative Consultation. K is a multi-disciplinary senior visual communication designer & art director who’s success of brand-building lies in her holistic approach to print, digital, spatial and experience design. Her international biography spans projects through publishing, advertising, fashion and retail. Each touchpoint in any channel is underpinned with a conviction that an emotional response is symptomatic of beautiful craft and there-in lies a process of commitment to communicate the very best visual story for any brand. more snippets on insta: @katjaalissamuellerLocked Pro Plan feature
Freelance designer for selected advertising agencies: Lucky Generals, Havas
PETRIe aims to speak and stand for equality and justice and provides an example of the capacity of social justice storytelling and design to engage with social issues. Our goal is to challenge existing bias and prejudice, and offer an alternative way to address experiences of difference, marginality, disenfranchisement, and exclusion. Entire redesign of PETRIe Magazine issue 67 in 2015 and ongoing design and art direction for PETRIe 68 (2017) and upcoming print issues.
Working across off-to-online campaigns, experiences, events, launches, platforms, product innovations, branding and in-home. An integrated approach to design is applied to client work as well as in-house design concepts for Cheil London and Cheil Global, manifesting Cheil as hub of creativity and technology that foremost connects brands to individuals. Selected clients: Absolut Vodka, Etihad Airways, Malibu, Nivea, Samsung, Cheil London and Cheil Global
In-house graphic design expert for fine art collective RART on their NIKE project, working for print and digital media, in the field of high end fashion, graphic & experience design. Main responsibilities: Layout design, bespoke artworks and illustrations, design consultancy, laser machine expert, photography. Clients: NIKE (various projects), Richard Nicoll, Rapha, Dr.Martens
Self-employed and freelance. Main responsibilities: Layout and editorial design (design, art direction, redesign), print/production, image direction for print and online (research, concept, buying), typography, client liaison, project management, photo shoot production and direction. Selected clients: Adidas, ASH — Art & Fashion, Moe Oslo, PETRIe Magazine, Secondhandbags, University of the Arts London, ... as well as private clients Freelance in-house for: Alphabetical Studio, Bureaux, Decoded, IRL Digital, Larsson & Jennings, Miss Selfridge, Nice and Serious, Nike, RART, Spring Studios, Studio91, Victoria Beckham
Main responsibilities: Concept design, design research, mood boards, TOV creation, editorial design, artworking, POS, for print and digital media. Clients: Manor, Unicef, Seat, Swisscom, Kaltbach
Main responsibilities: Layout and editorial design, research, prepress and print production, contributor liaison, for print and digital media. Kinki magazine was also a corporate publishing company.
Research topic: ‹The graphic designer as manipulator of meaning: a study of the singular photographic image of men on contemporary independent magazine covers.› Theoretical and practical approach to graphic design, with a focus on the relationship between word and image and the creation of meaning through semiotics.
Key modules: Trend & future research, visual communication, concept and experience design, styling, photography, communication strategies.