Katrina is a Creative Director at MullenLowe London.
In the last 12 years, she's worked on building global and local brands in the Philippines, Italy, Thailand, and the UK, combining meticulous craft and sharp strategy to create work that people care about.
During her time in Thailand, Lowe Bangkok became the most creative shop in the country off the back of her work being recognised with 8 D&AD pencils, gold Lions at Cannes, and top awards in LIA, Clio, Spikes, Adfest and Adstars.
Her recent #RedrawTheBalance work has also drawn global attention to addressing gender inequality, has inspired further research by the NHS, and has been recreated by schools and institutions all over the world, including the UN.
In 2017, she was named one of 30 Future Female Leaders by Campaign and Creative Equals. She was also a judge for the 2017 D&AD Awards.
Projects
- #RedrawTheBalanceIn a primary school, we asked children to draw a fire fighter, surgeon, and fighter pilot. Out of 66 drawings, 61 were drawn as men and only 5 were drawn as women. What the students didn't know was that the female "teachers" were actually examples of professionals they were asked to draw.
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