Join The–Dots

Katrina Strathearn

Freelance Copywriter & Content Planner

  • Create New List
FollowUnfollow

Join our Pro Plan to message Katrina

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriter - Digital Copywriter - Freelance Copywriter

About me

What gets me up in the morning? Finding the best way to communicate the most interesting and inspiring aspects of the organisations and products I'm working for: whether that's editing and proofreading existing content to make it more effective; or creating new content that provides readers with really useful information in a succinct, engaging way. Before setting up Veracity Content, I enjoyed a ten-year career in Marketing and Public Relations that took me from Australia to the UK and the US, and spanned a variety of industries from arts and tourism, to publishing, management consultancy and higher education. Veracity Content was born out of a desire to make the element I loved most about each role I’ve held – creating brilliant written content – the focus of my career. I am proud to bring to my clients a combination of marketing expertise, writing flair, an eye for detail and a deep love of reading and writing.

Locked Pro Plan feature

Skills

  • Copywriting
  • Thought Leadership Article Writer
  • Blog Writing
  • Copyediting
  • Editing Proofreading
  • Freelance Writing/subbing/proofreading
  • And “digital Marketing” and Content
  • Content Planning
  • Content Audit
  • Web Content Writing

Work history

Currently

Founder

Veracity Content

Mar 2016
  • Hampshire, UK
  • Freelance
  • Veracity Content is a freelance business designed to provide clients with the confidence that the work they publish is accurate and effective. I am proud to bring to my clients a combination of marketing expertise, writing flair, an eye for detail and a love of red pens. My services cover the content process end to end and encompass: - Copywriting - Copy-editing - Proofreading - Content planning and strategy I specialise in print and online marketing materials; websites; blogs; email marketing programmes and internal/corporate documents. Please visit www.veracitycontent.com for further information.

2016

Marketing Project Manager

University of Surrey

Mar 2015 - Mar 2016
  • Surrey, UK
  • Full Time
  • I was responsible for developing, project managing and executing a number of high profile, campaigns at the University which focused on stakeholder engagement and customer experience. These included the National Student Survey, Welcome Week and the Shape Your Surrey student survey. Key achievement: Under the guidance of the Vice-Chancellor I transformed the 2015 Annual Review from a traditional printed publication into a multi-channel, digitally focused campaign resulting in the highest level of Facebook and Twitter interactions seen for an Annual Review at the University.

2014

Marketing Manager

The Oxford Group

Aug 2013 - Dec 2014
  • Oxford, UK
  • Full Time
  • The Oxford Group provides leadership, coaching and training for the world's leading organisations. I led a team of three in the deployment of the client engagement and acquisition strategy, in addition to undertaking copywriting, content planning, social media and campaign planning. Key achievements: - Revitalising the organisation’s content marketing strategy by auditing existing content, developing a content calendar and creating new and repurposed content. - Leading the redevelopment of the Oxford Group's website from concept to completion in seven months including: project management; designing the site’s new architecture; re-writing content to improve SEO; and collaborating on user best practice and visual design. - Developing and executing an integrated communications strategy to launch the book: 5 Conversations: How to transform trust, engagement and performance at work which reached Amazon bestseller status in three categories and received media coverage in leading HR and management publications. - Expanding the company’s use of social media, in particular Twitter and Slideshare, growing the Twitter following by over 30% and refreshing our presence on LinkedIn. - Launching and writing a new blog for The Oxford Group - Expanding their email marketing capability to include three automated nurture programmes, data capture forms and campaigns featuring dynamic content.

2013

Marketing Executive

Reed Business Information

Jan 2012 - Jul 2013
  • London, UK
  • Full Time
  • XpertHR, a brand under Reed Business Information, is a comprehensive online resource providing HR professionals with guidance on employment law, HR strategy and HR compliance. My role was focused on: - Generating new leads by planning, writing and executing timely and targeted online content campaigns integrating social media, email marketing and advertising. - Optimising the brand's presence on partner sites and developing channels to reach new prospects through content marketing, membership programs and email-based lead nurture programs. - Writing effective marketing tools to support telesales and field sales teams. - Coordinating attendance at relevant events in the USA and UK to build brand awareness. Key Achievement: Working with the XpertHR USA team to coordinate their successful attendance at the USA's largest HR conference, SHRM 2012. Furthermore, I developed a social media strategy and suite of content to leverage our participation at the event for this newly launched product.

Education

2016

Copywriting

Institute of Direct & Digital Marketing

Mar 2016 - Apr 2016
  • London, UK
  • An industry recognised course covering copywriting best-practice across all digital platforms.

2008

Graduate Certificate of Communications, Public Relations Specialisation

Queensland University of Technology

Feb 2007 - Jul 2008
  • Brisbane QLD, Australia
  • A post-graduate qualification covering corporate media tactics, public relations strategy, analysis and integrated marketing communications .

2005

Bachelor of Business

Griffith University

Feb 2002 - Dec 2005
  • Brisbane QLD, Australia
  • This Bachelor of Business (Leisure Management) covered a wide range of business topics such as management, finance and marketing, augmented with specialist topics ranging from events management to cultural development and tourism studies.