I unlock the potential of influential ideas and unique brands through design. By striking the balance between active listening, analysis and aesthetic flair, I deliver elegant solutions that satisfy client needs and constraints. Skilled in typeface design, I can fine-tune wordmarks, monograms, icons and vector graphics as memorable, highly polished designs. My expertise in global text technologies (software using fonts) is critical for businesses who want to maximise product success in international markets that are sensitive to culture, region and language. Last year, I was honoured to be a Judge on behalf of Google x HMCT in the D&AD New Blood Awards. In my free time, I nurture talent by connecting newcomers with design professionals around the world in the Alphabettes Mentorship Program.
- Type design to harmonise Latin script with south-Indian scriptMA Typeface at the University of Reading focuses on development of multiscript typefaces for text-intensive applications. Students work on defining, planning, and designing a multiscript typeface family, exploring issues of character complements, the development of family styles across scripts, and the relationship of convention and modernity in typeface design.
- Brand refresh for tri-annual translated poetry magazineFounded in 1965, Modern Poetry in Translation (MPT) is a literary magazine and publisher that brings the best new poetry, essays and reviews from around the world. It aims to give a voice to the silenced, exiled and excluded, and create a diverse and creative community of translators, poets and readers.
- Visual identity for design and typography conferenceSt. Bride library has one of world’s most significant collections of books about printing, typography, paper-making and graphic design. Its tenth annual conference, ‘Critical Tensions’, explores the concept of ‘perfect tension’, with speakers discussing how they balance opposing constraints and visual ideas in their creative work. The two-day event reflects on uncertain times, providing a space to discuss how creativity can thrive in adversity.
Founder & DesignerSquarepeg Co.
Clients include: Google Fonts, University of Virginia, Public Health England (PHE), Modern Poetry in Translation, Riverford Foods, St. Bride Library and many more. • Working across print and digital production incl. branding, editorial, UX, UI, web, typeface, advertising, wayfinding, app and information design. • Ideating projects in conjunction with external stakeholders, production teams and talent, advocating for customer needs and data-driven results. • Conceptualising creative ideas, leading the end-to-end design workflow, to ensure processes run smoothly, stay on-budget, and that finished work meets stakeholder expectations.
Senior Designer / Fonts SpecialistOxford University Press
- Oxford, United KingdomFull Time
Acting as Fonts Specialist to manage costs, risks and complexity of fonts assets for 4 locations in the Global Academic division: New York, Oxford, Toronto and Delhi with 1,800 in-house stakeholders as well as third party supplier management. • Developed and presented fonts training curriculum, mandatory for editorial, production, and design staff. Over 75% approval rating. • Implemented fonts license adherence mechanism that successfully assured 100% compliance in third-party typesetting. • Supported editorial content needs with expert knowledge of multilingual, ancient language and scientific type requirements
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- Graphic Design
- Branding Identity
- Visual Identity
- Font Design