Katy McClelland

Katy McClelland

Food stylist, food editor, home economistLondon, United Kingdom
+ Info

0

Connections
Katy McClelland

Katy McClelland

Food stylist, food editor, home economistLondon, United Kingdom
About me
Freelance Food Stylist, Recipe developer and Food Writer Since April 2017 (previously Food Editor at Time Inc. UK). Recipe writing and testing for books, editorial and digital content; and food styling for editorial, website, video and commercial projects. Experienced in writing and editing lifestyle, travel and food related articles, features and product reviews for print and digital outlets. Also working on private catering and baking commissions, including wedding cakes.
Projects credited in
  • Yolklore 2 Launch: Control with Ace & Tate, Manchcester
    Yolklore 2 Launch: Control with Ace & Tate, ManchcesterHUGE THANKS to all who made it down to our Issue Two launch in Manchester. Braving the rain to listen to tunes by Reform Radio, egg donuts by Siop Shop and cute fruit (really went all out on the egg theme) by Lauren Wall, but most importantly to gather around the power of story. ⁠⠀ ⁠⠀ To read and absorb stories of prison food and how nutrition aids rehabilitation, articles on breathwork and its free and powerful benefits and to discuss beauty standards and supporting independent creatives who wi
Work history
    F
    F
    Freelance Food stylist, home economist, chef and food writerFreelance
    London, United KingdomFreelance
    I create recipes from editorial, advertising, film and marketing from concept to art direction. I'm also a food stylist for editorial, digital, video and commercial projects. I am an experienced food writer covering travel, health and diet, product reviews and online food news articles.
    Time Inc UK logo
    Time Inc UK logo
    Food Editor Time Inc UK
     - London, United KingdomFull Time
    Food Editor for Essentials and fit&well magazines. Worked on new title woman&home Vegetarian Entertaining from concept. Also contributor to woman&home, Feel Good Food, Woman’s Weekly and Time Inc. UK Food Group brands including Woman, Woman’s Own, goodtoknow.co.uk and woman&home.com. The role included recipe development and writing with season, trends and brand values in mind. Planning and managing all aspects food shoots from theme to recipes, styling brief and logistics and food styling. 
Pitching editorial and video content ideas for core brands. Writing copy for print and online from product reviews, food, restaurant and news stories to foodie travel features. Planning and creating original video content across core brands for social media and website targeted at boosting audience figures, reach and brand presence.
Skills
  • Fashion
  • TV
  • Visual Arts
  • Video
  • Excel
  • Illustrator
  • Photoshop
  • Powerpoint
  • Word
  • Food Styling
  • Recipe Development
  • Home Economist
  • Writing Editing Skills
Education
    Culinary Arts
     -