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Freelance Food Stylist, Recipe developer and Food Writer Since April 2017 (previously Food Editor at Time Inc. UK). Recipe writing and testing for books, editorial and digital content; and food styling for editorial, website, video and commercial projects. Experienced in writing and editing lifestyle, travel and food related articles, features and product reviews for print and digital outlets. Also working on private catering and baking commissions, including wedding cakes.Locked Pro Plan feature
Food Editor for Essentials and fit&well magazines. Worked on new title woman&home Vegetarian Entertaining from concept. Also contributor to woman&home, Feel Good Food, Woman’s Weekly and Time Inc. UK Food Group brands including Woman, Woman’s Own, goodtoknow.co.uk and woman&home.com. The role included recipe development and writing with season, trends and brand values in mind. Planning and managing all aspects food shoots from theme to recipes, styling brief and logistics and food styling. Pitching editorial and video content ideas for core brands. Writing copy for print and online from product reviews, food, restaurant and news stories to foodie travel features. Planning and creating original video content across core brands for social media and website targeted at boosting audience figures, reach and brand presence.