Katy Phillips

Marketing Director

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Film
  • Marketing PR
  • Design
  • Social Media Marketing
  • Budget Management
  • Lead and Manage People
  • Branding Identity
  • International Consumer Markets
  • Negotiation and Collaboration
  • Vendor Management
  • Communication Planning
  • International Project Managment

Work history

Currently

Marketing Director, Cinema EMEA and Russia

Reald International

Mar 2011
  • •Responsible for $multi-million marketing and PR budget. •Team management – built and lead cross-territory marketing team of 6. •Lead and define territory strategy with Sales. Includes product and 3D category marketing, brand positioning, launch of Luxe: A RealD Experience in Russia (premium large format). Resulted in fully executed International creative campaigns (Trailer, TV spots, Print, Digital, CRM, Social). •Excellent International relationships with studios and exhibitors. Experience of forging strong partnerships and bespoke content creation in different territories. Good local knowledge of best channels (media and consumer behaviour). •Digital – passed Google Squared Digital Marketing diploma. Set strategy for social media in France, Russia and UK. •Innovation – created digital customer marketing portal for AV, print and web assets and toolkits. •PR – responsible for all PR strategy and activity in EMEA and Russia. Manage retained agency. •Research – designed qualitative and quantitative 3D consumer research study. Presented results to the film industry (filmmakers, studios and exhibitors) in UK, France, Germany, Russia. Insights acknowledged by industry and lead to improved programming, 3D messaging within studio campaigns, kids glasses availability, uplift in 3D admissions. •B2B marketing and Sales support: event organizing, trade shows, premiere sponsorship (branding and publicity), film festivals, tech demos, director support, studio partnerships. •B2C marketing: created measurable 3D consumer promotions and education campaigns. Lead to increases in 3D box office (5-15% - title dependent), exhibitor market share, glasses sales revenue of $multi-million. •Manage agencies – creative print, AV, web, PR, research, digital in UK, France, Russia and LA.

2011

Creative Campaign Account Director

Empire Design Ltd

Jul 2007 - Mar 2011
  • •Responsible for £multi-million worth of project billing. Clients - Sony UK & Int'l, Focus Features Int'l, Universal Int'l & UK, Twentieth Century Fox Int'l and UK, Icon, Optimum Releasing, Lionsgate UK, Hanway, Eon Productions. •Lead a team of creatives & production (designers, editors, copywriters) to develop & deliver print, AV and digital creative campaigns for theatrical film releases. •Established the digital arm of Empire Design, recruited & manage 2 x digital designers & the digital creative process. •Ensure creative process runs smoothly: run internal idea generation & strategy meetings & critiques. Communicate client brief, revisions, deadlines clearly to team. •Quality control - ensure campaign concepts and materials are of the highest possible standard, on brief, to campaign strategy and deadline. •Built and maintained solid client relationships. Trusted to solve challenging briefs, trouble shooting and urgent requests. •Campaign liaison & presentation to filmmakers, studio execs, media agencies, PR & promotions agencies. Includes campaign updates, managing approvals and distributing assets. •Organise photoshoots and recording with talent. Includes location planning, costume selection, lighting instructions, photographer selection, liaising with agents, producing & distributing call sheet & concepts, general logistics management. •Responsible for recruiting junior editors following creative competition with key universities. Presented competition to students, shortlisted entries, constructed feedback, selected winners. •Responsible for managing & negotiating client budgets and ensuring project profitability. Capitalise on all campaign opportunities. •Worked on high profile campaigns from brief to release such as Quantum of Solace, Slumdog Millionaire.

2007

Communications Planning on Walt Disney Studios Motion Pictures UK, Disneyland Paris and Walt Disney World

Carat UK Ltd

Apr 2005 - Apr 2007
  • Graduate Scheme: • Regularly update the client with key media developments, competitive spend and industry news. • Dissect and promptly respond to the client brief, brainstorming & providing creative & strategic media solutions. • Use of research data systems to define target audiences, trends, media consumption and consumer behaviour. • Media planning, presenting strategy to client, co-ordinating media owner deals, manage copy/creative between client and media owner, negotiating & working with media owners on developing innovative & bespoke media communications packages to client budget. • Attend weekly client marketing meetings, co-ordinate media owner/BVI meetings. Working closely with BVI promotions/creative and PR agencies to formulate integrated cross media campaigns.

Education

2003

English Literature

Cardiff University

Aug 2000 - May 2003
  • BA Hons - 2:1

2000

English Literature, German, Religious Studies and Philosophy

Barton Peveril College

Aug 1998 - May 2000
  • A Levels - ABB

1998

10 3 X 5 X As, 1 X B, 1 X

The Romsey School

Aug 1993 - Jun 1998
  • GCSEs

Awards

2014

Google Squared Digital Marketing Diploma

Google

  • 6 month Digital Marketing Course http://join.wearesquared.com/lp/ppc/digital-marketing-course/