"...Makes a big impact and backs plans that could intimidate others”
"We’ve just had a blast defining our brand with Kavi - his approach ensured outputs were simple, consistent and well-documented"
"Without question an expert on his brands - gets under the skin from a consumer, sales and financial perspective"
Hi, I'm Kavi.
I help businesses attract and retain profitable customers more easily.
As a Marketing consultant, I offer a structured, no-nonsense approach to finding and expressing great value to customers.
We'll do this by deep diving into what your customers want, what competitors offer and what you do differently to competitors that customers find meaningful.
Typical steps in any engagement include:
1. Diagnosis (e.g. immersions, outreach)
2. Customer mapping (e.g. review of existing data, interviews, qual/quant into segmentation)
3. Strategy setting (e.g. goal setting + making choices that impact the next12 months)
4. Execution (e.g. Tactical executions, updating brand codes, tracking performance)
Working together feels as if I'm an in-house contractor working alongside your team. Ultimately, I provide marketing support that is more commercial vs. agencies and yet less constrained vs. in-house teams.
If this sounds interesting, please get in touch!
Projects
- Lynx packaging relaunchEvery 6-7 years Lynx toiletries undergo a hardware relaunch for packaging. As Brand Manager, I worked with a cross functional agency team to raise awareness of the brand and this change, executing an experiential campaign that was amplified via digital media. Results included: - Breaking a Guinness World Record for most number of people showered under one shower - Securing over 200+ pieces of national and international coverage within 7 days - Achieving virality of the campaign video with o
Work history
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Marketing ConsultantTolani Group Ltd
London, United KingdomFreelance
In contrast to traditional agencies, TGL operates as an in-house partner that is bottom-line focused and works with your in-house teams to identify root issues, develop holistic plans and deliver best-in-class executions that achieve results.
Work engagements end with teams feeling strong ownership for consumer, shopper, category and customer needs across the purchase journey.
Senior Brand ManagerNestle Skin Health
- London, United KingdomFull Time
Nestle Skin Health is Nestle’s pharmaceutical arm specializing in dermatological skincare
Brought in to step-change capabilities and orientation from ‘patients’ to ‘consumers’ marketing within a highly regulated environment.
Reporting into the divisional director. Budget Owner £1m
▪ Full P&L accountability including development and delivery of five-year strategic product plans; oversaw 4x increase in net revenues to £1.6m between 2014 and 2016
▪ Led grocery retail expansion beyond pharmacies; created and worked with business development to secure +2000 new distribution points across Sainsburys and Superdrug for improved shopper access nationally
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Education
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CIM E Marketing AwardChartered Institute of Marketing
- London, United Kingdom
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ExchangeUniversity of Florida
- United States
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